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Blackjack in the Kitchen: Understanding Online versus Casino Gambling

Author

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  • June Cotte
  • Kathryn A. Latour

Abstract

About $10 billion a year is spent by consumers worldwide on online gambling, and that number continues to grow. We present a qualitative, image-based study of 30 Las Vegas online and casino gamblers. By examining online gambling as a consumption experience, we examine what happens to consumption meaning as gambling moves away from a regulated physical space to an unregulated online space, one accessed from home. We explore the meaning of online gambling consumption to consumers and flesh out the social welfare implications of our findings. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • June Cotte & Kathryn A. Latour, 2009. "Blackjack in the Kitchen: Understanding Online versus Casino Gambling," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(5), pages 742-758, September.
    • Handle: RePEc:oup:jconrs:v:35:y:2009:i:5:p:742-758
    DOI: 10.1086/592945
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    Cited by:

    1. Xiao Ma & Seung Hyun Kim & Sung S. Kim, 2014. "Online Gambling Behavior: The Impacts of Cumulative Outcomes, Recent Outcomes, and Prior Use," Information Systems Research, INFORMS, vol. 25(3), pages 511-527, September.
    2. Cui, Charles Chi & Mrad, Mona & Hogg, Margaret K., 2018. "Brand addiction: Exploring the concept and its definition through an experiential lens," Journal of Business Research, Elsevier, vol. 87(C), pages 118-127.
    3. Gainsbury, Sally M. & Aro, David & Ball, Dianne & Tobar, Christian & Russell, Alex, 2015. "Optimal content for warning messages to enhance consumer decision making and reduce problem gambling," Journal of Business Research, Elsevier, vol. 68(10), pages 2093-2101.
    4. Martin, Ingrid M. & Kamins, Michael A. & Pirouz, Dante M. & Davis, Scott W. & Haws, Kelly L. & Mirabito, Ann M. & Mukherjee, Sayantani & Rapp, Justine M. & Grover, Aditi, 2013. "On the road to addiction: The facilitative and preventive roles of marketing cues," Journal of Business Research, Elsevier, vol. 66(8), pages 1219-1226.
    5. Kim, Yoojung & Lee, Wei-Na & Jung, Jong-Hyuok, 2013. "Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010," Journal of Business Research, Elsevier, vol. 66(9), pages 1644-1650.
    6. Scott, Stephanie & Hughes, Paul & Hodgkinson, Ian & Kraus, Sascha, 2019. "Technology adoption factors in the digitization of popular culture: Analyzing the online gambling market," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
    7. Terri-Lynn MacKay & David C. Hodgins, 2011. "Cognitive distortions as a problem gambling risk factor in Internet gambling," International Gambling Studies, Taylor & Francis Journals, vol. 12(2), pages 163-175, December.
    8. Raimondo Maria Pavarin, 2016. "Gioco problematico: evidenze empiriche e riflessioni per la prevenzione," PRISMA Economia - Societ? - Lavoro, FrancoAngeli Editore, vol. 2016(3), pages 16-40.
    9. Mizerski, Richard & Mizerski, Katherine & Lam, Desmond & Lee, Alvin, 2013. "Gamblers' habit," Journal of Business Research, Elsevier, vol. 66(9), pages 1605-1611.
    10. Gordon, Ross & Gurrieri, Lauren & Chapman, Michael, 2015. "Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting," Journal of Business Research, Elsevier, vol. 68(10), pages 2164-2172.
    11. David Forrest, 2013. "An Economic And Social Review Of Gambling In Great Britain," Journal of Gambling Business and Economics, University of Buckingham Press, vol. 7(3), pages 1-33.
    12. Huff, Aimee Dinnin & Barnhart, Michelle, 2022. "UNRAVEL-ing gnarly knots: A path for researching market-entangled wicked social problems," Journal of Business Research, Elsevier, vol. 144(C), pages 717-727.
    13. Shin, Hyunju & Parker, Janna, 2017. "Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 1-11.
    14. Mizerski, Dick, 2013. "New research on gambling theory research and practice," Journal of Business Research, Elsevier, vol. 66(9), pages 1587-1590.
    15. Tobias Effertz & Anja Bischof & Hans-Jürgen Rumpf & Christian Meyer & Ulrich John, 2018. "The effect of online gambling on gambling problems and resulting economic health costs in Germany," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 19(7), pages 967-978, September.
    16. Marta Sancho & Céline Bonnaire & Silvia Costa & Gemma Casalé-Salayet & Javier Vera-Igual & Rita Cristina Rodríguez & Santiago Duran-Sindreu & Joan Trujols, 2021. "Impulsivity, Emotion Regulation, Cognitive Distortions and Attentional Bias in a Spanish Sample of Gambling Disorder Patients: Comparison between Online and Land-Based Gambling," IJERPH, MDPI, vol. 18(9), pages 1-13, May.
    17. Bernadeta Lelonek-Kuleta & Rafał P. Bartczuk & Michał Wiechetek & Joanna Chwaszcz & Iwona Niewiadomska, 2020. "The Prevalence of E-Gambling and of Problem E-Gambling in Poland," IJERPH, MDPI, vol. 17(2), pages 1-15, January.
    18. Jolley, William & Lee, Alvin & Mizerski, Richard & Sadeque, Saalem, 2013. "Permission email messages significantly increase gambler retention," Journal of Business Research, Elsevier, vol. 66(9), pages 1617-1622.

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