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Participatory Action Research

Author

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  • Julie L. Ozanne
  • Bige Saatcioglu

Abstract

The goal of improving consumer welfare can subtly or dramatically shape the research process, the methods used, and the theories developed. This article introduces the participatory action research paradigm, which is based upon the goal of helping people and employs methodologies that are different from traditional consumer research. Exemplars of action research are analyzed to reveal applications for researchers who want to engage in transformative consumer research. The obstacles and opportunities for doing action research are examined. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Julie L. Ozanne & Bige Saatcioglu, 2008. "Participatory Action Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 423-439, March.
    • Handle: RePEc:oup:jconrs:v:35:y:2008:i:3:p:423-439
    DOI: 10.1086/586911
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    Cited by:

    1. Alberto Romano & Elena Ippolito & Martina Favetta & Meir Lotan & Daniel Sender Moran, 2022. "Individualized Remotely Supervised Motor Activity Programs Promote Rehabilitation Goal Achievement, Motor Functioning, and Physical Activity of People with Rett Syndrome—A Single-Cohort Study," IJERPH, MDPI, vol. 20(1), pages 1-15, December.
    2. Blocker, Christopher P. & Ruth, Julie A. & Sridharan, Srinivas & Beckwith, Colin & Ekici, Ahmet & Goudie-Hutton, Martina & Rosa, José Antonio & Saatcioglu, Bige & Talukdar, Debabrata & Trujillo, Carlo, 2013. "Understanding poverty and promoting poverty alleviation through transformative consumer research," Journal of Business Research, Elsevier, vol. 66(8), pages 1195-1202.
    3. Dee Warmath & Genevieve Elizabeth O'Connor & Nancy Wong & Casey Newmeyer, 2022. "The role of social psychological factors in vulnerability to financial hardship," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1148-1177, September.
    4. Barrington, D.J. & Sridharan, S. & Saunders, S.G. & Souter, R.T. & Bartram, J. & Shields, K.F. & Meo, S. & Kearton, A. & Hughes, R.K., 2016. "Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries," Social Science & Medicine, Elsevier, vol. 171(C), pages 84-93.
    5. Zwartkruis, Joyce V. & Berg, Holger & Hof, Andries F. & Kok, Marcel T.J., 2020. "Agricultural nature conservation in the Netherlands: Three lenses on transition pathways," Technological Forecasting and Social Change, Elsevier, vol. 151(C).
    6. Naomi Joy Godden, 2017. "The Participation Imperative in Co-operative Inquiry: Personal Reflections of an Initiating Researcher," Systemic Practice and Action Research, Springer, vol. 30(1), pages 1-18, February.
    7. Srinivas Venugopal, 2021. "Envisioning a community‐centric approach to impact assessments in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 118-133, March.
    8. Corus, Canan & Ozanne, Julie L., 2012. "Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1728-1735.
    9. Wided Batat & John F. Tanner, 2021. "Unveiling (In)Vulnerability in an Adolescent’s Consumption Subculture: A Framework to Understand Adolescents’ Experienced (In)Vulnerability and Ethical Implications," Journal of Business Ethics, Springer, vol. 169(4), pages 713-730, April.
    10. Crockett, David & Downey, Hilary & Fırat, A. Fuat & Ozanne, Julie L. & Pettigrew, Simone, 2013. "Conceptualizing a transformative research agenda," Journal of Business Research, Elsevier, vol. 66(8), pages 1171-1178.
    11. DeBerry-Spence, Benét, 2010. "Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana," Journal of Business Research, Elsevier, vol. 63(6), pages 608-616, June.
    12. Joseph L. Scarpaci & Benjamin K. Sovacool & Ronnie Ballantyne, 2016. "A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective," Journal of Consumer Policy, Springer, vol. 39(2), pages 119-140, June.
    13. André Nogueira & Weslynne Ashton & Carlos Teixeira & Elizabeth Lyon & Jonathan Pereira, 2020. "Infrastructuring the Circular Economy," Energies, MDPI, vol. 13(7), pages 1-24, April.
    14. Hong, Soonkwan & Vicdan, Handan, 2016. "Re-imagining the utopian: Transformation of a sustainable lifestyle in ecovillages," Journal of Business Research, Elsevier, vol. 69(1), pages 120-136.
    15. Noemi Sadowska & Dominic Laffy, 2011. "Learning uncomfortably," Border Crossing, Transnational Press London, UK, vol. 2011(1102), pages 15-28, August.
    16. Linda L. Price & Russell W. Belk, 2016. "Consumer Ownership and Sharing: Introduction to the Issue," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 193-197.
    17. Stephen G. Saunders & Srinivas Sridharan & Dani J. Barrington & Regina Souter & Katherine F. Shields & Semisi Meo & Jamie K. Bartram, 2021. "Consumer marketplaces and self‐sufficiency: Meeting consumption needs in community," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(4), pages 1691-1711, December.
    18. Noemi Sadowska & Dominic Laffy, 2011. "Learning uncomfortably," Border Crossing, Transnational Press London, UK, vol. 1(2), pages 15-28, July-Dece.
    19. Han, Jinghe & Seo, Yuri & Ko, Eunju, 2017. "Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application," Journal of Business Research, Elsevier, vol. 74(C), pages 162-167.
    20. Khare, Apoorv & Jain, Rajesh, 2022. "Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 150(C), pages 567-584.
    21. Alexandra Lenis Escobar & Ramón Rueda López & Jorge E. García Guerrero & Enrique Salinas Cuadrado, 2020. "Design of Strategies for the Implementation and Management of a Complementary Monetary System Using the SWOT-AHP Methodology," Sustainability, MDPI, vol. 12(17), pages 1-23, August.
    22. Ariana Kong & Michelle Dickson & Lucie Ramjan & Mariana S. Sousa & Nathan Jones & Ravi Srinivas & Jemma Chao & Joanne Goulding & Ajesh George, 2021. "Aboriginal Health Workers Promoting Oral Health among Aboriginal and Torres Strait Islander Women during Pregnancy: Development and Pilot Testing of the Grinnin’ Up Mums & Bubs Program," IJERPH, MDPI, vol. 18(18), pages 1-21, September.
    23. Michael Rose & Katharina Schleicher & Katrin Maibaum, 2017. "Transforming Well-Being in Wuppertal—Conditions and Constraints," Sustainability, MDPI, vol. 9(12), pages 1-27, December.
    24. Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.
    25. Ronald Paul Hill & Daniel Cunningham & Gramercy Gentlemen, 2016. "Dehumanization and Restriction inside a Maximum Security Prison: Novel Insights about Consumer Acquisition and Ownership," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 295-313.

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