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Growing up in a Material World: Age Differences in Materialism in Children and Adolescents

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  • Lan Nguyen Chaplin
  • Deborah Roedder John

Abstract

We examine age differences in materialism with children and adolescents 8-18 years old. In study 1, we find materialism increases from middle childhood to early adolescence and declines from early to late adolescence. Further, we find that age differences are mediated by changes in self-esteem occurring from middle childhood through adolescence. In study 2, we prime self-esteem to obtain further evidence of a causal link between self-esteem and materialism. As expected, we find that inducing high self-esteem decreases expressions of materialism. Inducing high self-esteem reduces materialism among adolescents so dramatically that age differences in materialism disappear. (c) 2007 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Lan Nguyen Chaplin & Deborah Roedder John, 2007. "Growing up in a Material World: Age Differences in Materialism in Children and Adolescents," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(4), pages 480-493, June.
    • Handle: RePEc:oup:jconrs:v:34:y:2007:i:4:p:480-493
    DOI: 10.1086/518546
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