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Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error

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  • Norbert Schwarz

Abstract

Attitudes are hypothetical constructs invented by researchers to explain phenomena of interest. Their appeal reflects the common preference for dispositional explanations. Construal models account for the same phenomena without assuming enduring predispositions and are better suited to accommodate a core requirement of any adaptive system of evaluation, namely, high context sensitivity. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

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  • Norbert Schwarz, 2006. "Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(1), pages 19-21, June.
    • Handle: RePEc:oup:jconrs:v:33:y:2006:i:1:p:19-21
    DOI: 10.1086/504124
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    Cited by:

    1. Dixit, Saumya & Badgaiyan, Anant Jyoti, 2016. "Towards improved understanding of reverse logistics – Examining mediating role of return intention," Resources, Conservation & Recycling, Elsevier, vol. 107(C), pages 115-128.
    2. Edwards, Chase J. & Bendickson, Joshua S. & Baker, Brent L. & Solomon, Shelby J., 2020. "Entrepreneurship within the history of marketing," Journal of Business Research, Elsevier, vol. 108(C), pages 259-267.
    3. Colin Jerolmack & Shamus Khan, 2014. "Toward an Understanding of the Relationship Between Accounts and Action," Sociological Methods & Research, , vol. 43(2), pages 236-247, May.
    4. Campbell, Norah & Mialon, Melissa & Reilly, Kathryn & Browne, Sarah & Finucane, Francis M., 2020. "How are frames generated? Insights from the industry lobby against the sugar tax in Ireland," Social Science & Medicine, Elsevier, vol. 264(C).

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