For Better or For Worse? Valenced Comparative Frames and Regulatory Focus
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DOI: 10.1086/513046
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Cited by:
- Xingbo Li & Shalini Sarin Jain & Yiqin Alicia Shen & Shailendra Pratap Jain, 2021. "Power and Message Framing: the Case of Comparative Advertising," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 8(1), pages 41-49, June.
- Patrice Cottet & Jean-Marc Ferrandi & Marie-Christine Lichtlé & V. Plichon, 2018. "The effect or regulatory focus on food behaviors: the particular case of diet [L'effet de l'orientation régulatrice sur les comportements alimentaires : le cas particulier du contexte de régime ali," Post-Print hal-01900339, HAL.
- Wu, Pei-Hsun & Kao, Danny Tengti, 2011. "Goal orientation and variety seeking behavior: The role of decision task," Journal of Economic Psychology, Elsevier, vol. 32(1), pages 65-72, February.
- Pierro, Antonio & Giacomantonio, Mauro & Pica, Gennaro & Mannetti, Lucia & Kruglanski, Arie W. & Tory Higgins, E., 2013. "When comparative ads are more effective: Fit with audience’s regulatory mode," Journal of Economic Psychology, Elsevier, vol. 38(C), pages 90-103.
- Ozge Yucel-Aybat & Thomas Kramer, 2017. "Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy," Marketing Letters, Springer, vol. 28(4), pages 579-589, December.
- Yang Li & Dandan Yang & Yingying Liu, 2021. "The Effect of Message Framing on Consumers’ Intentions to Purchase Recycling-Aiding Products in China," Sustainability, MDPI, vol. 13(12), pages 1-17, June.
- Freling, Traci H. & Vincent, Leslie H. & Henard, David H., 2014. "When not to accentuate the positive: Re-examining valence effects in attribute framing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 124(2), pages 95-109.
- Jungsil Choi & Duane Myer, 2012. "The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor," Marketing Letters, Springer, vol. 23(1), pages 367-380, March.
- Mathur, Pragya & Jain, Shailendra Pratap & Hsieh, Meng-Hua & Lindsey, Charles D. & Maheswaran, Durairaj, 2013. "The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies," Organizational Behavior and Human Decision Processes, Elsevier, vol. 122(2), pages 141-151.
- Barton, Jared & Castillo, Marco & Petrie, Ragan, 2016. "Negative campaigning, fundraising, and voter turnout: A field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 121(C), pages 99-113.
- Cesare Amatulli & Matteo Angelis & Alessandro M. Peluso & Isabella Soscia & Gianluigi Guido, 2019. "The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame," Journal of Business Ethics, Springer, vol. 157(4), pages 1111-1132, July.
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