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Feeling Like My Self: Emotion Profiles and Social Identity

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  • Nicole Verrochi Coleman
  • Patti Williams

Abstract

Individuals possess social identities that contain unique, identity-relevant attitudes, behaviors, and beliefs providing "what-to-do" information when enacting that identity. We suggest that social identities are also associated with specific discrete emotion profiles providing "what-to-feel" information during identity enactment. We show that consumers prefer emotional stimuli consistent with their salient social identity, make product choices and emotion regulating consumption decisions to enhance (reduce) their experience of identity-consistent (inconsistent) emotions, and that experiencing identity-consistent emotions aids in the performance of identity-relevant tasks.

Suggested Citation

  • Nicole Verrochi Coleman & Patti Williams, 2013. "Feeling Like My Self: Emotion Profiles and Social Identity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(2), pages 203-222.
    • Handle: RePEc:oup:jconrs:doi:10.1086/669483
    DOI: 10.1086/669483
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    Cited by:

    1. Kettle, Keri L. & Mantonakis, Antonia, 2024. "Look for the signature: Using personal signatures as extrinsic cues promotes identity-congruent behavior," Journal of Business Research, Elsevier, vol. 170(C).
    2. Haizhong Wang & Hong Yuan & Xiaolin Li & Huaxi Li, 2019. "The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1109-1130, November.
    3. Jorge Matute & José Luis Sánchez-Torelló & Ramon Palau-Saumell, 2021. "The Influence of Organizations’ Tax Avoidance Practices on Consumers’ Behavior: The Role of Moral Reasoning Strategies, Political Ideology, and Brand Identification," Journal of Business Ethics, Springer, vol. 174(2), pages 369-386, November.
    4. Cowan, Kirsten & Spielmann, Nathalie, 2020. "Culture is in the “I” of the beholder: Identity confirmation in tourist advertisements," Journal of Business Research, Elsevier, vol. 121(C), pages 378-388.
    5. Wolf, Ingo & Schröder, Tobias, 2019. "Connotative meanings of sustainable mobility: A segmentation approach using cultural sentiments," Transportation Research Part A: Policy and Practice, Elsevier, vol. 126(C), pages 259-280.
    6. Kevin Lane Keller & J Jeffrey Inman & Margaret C Campbell & Amna Kirmani & Linda L Price, 2020. "Consumer Research Insights on Brands and Branding: A JCR Curation [Uniting the Tribes: Using Text for Marketing Insight]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(5), pages 995-1001.
    7. Kevin Lane Keller, 2016. "Reflections on customer-based brand equity: perspectives, progress, and priorities," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 1-16, June.
    8. Seo, Kwanglim & Choi, Youngjoon & Shin, Joongwon, 2021. "Homelessness in destinations: Tourists' visit intention," Annals of Tourism Research, Elsevier, vol. 89(C).
    9. Xiao-yu Sun & Bin Ye, 2023. "The functional differentiation of brain–computer interfaces (BCIs) and its ethical implications," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-9, December.
    10. Makri, Katerina & Papadas, Karolos & Schlegelmilch, Bodo B., 2021. "Global social networking sites and global identity: A three-country study," Journal of Business Research, Elsevier, vol. 130(C), pages 482-492.

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