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Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences

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  • Chan Jean Lee
  • Eduardo B. Andrade
  • Stephen E. Palmer

Abstract

Prior research examining how negative feelings influence aesthetic preferences (e.g., liking of different kinds of music, movies, or stories) has reported inconsistent findings. This article proposes a theoretical argument to explain when people are more likely to prefer mood-congruent to mood-incongruent aesthetic stimuli. It is suggested that mood-congruent aesthetic experiences, for example, listening to sad songs when feeling sad, (a) serve as a surrogate for the mood-sharing often observed in empathic relationships and hence (b) are preferred when emotional distress comes from failing interpersonal relationships (vs. noninterpersonal events). Consistent with this proposition, people's preferences for mood-congruent music strongly correlate with their preferences for an empathic friend (experiment 1). Further, mood-congruent preferences significantly increase when people experience interpersonal (vs. noninterpersonal) distress, independent of emotional intensity, emotion type (sadness and frustration/anger), and normative issues (experiments 1-3). Further theoretical developments and future research are discussed.

Suggested Citation

  • Chan Jean Lee & Eduardo B. Andrade & Stephen E. Palmer, 2013. "Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(2), pages 382-391.
  • Handle: RePEc:oup:jconrs:doi:10.1086/670609
    DOI: 10.1086/670609
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    Cited by:

    1. Marco Palomeque & Juan de-Lucio, 2024. "The Soundtrack of a Crisis: More Positive Music Preferences During Economic and Social Adversity," Journal of Happiness Studies, Springer, vol. 25(5), pages 1-24, June.
    2. Huang, Tseng-Lung & Tsiotsou, Rodoula H. & Liu, Ben S., 2023. "Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    3. Diptiman Banerji & Ramendra Singh & Prashant Mishra, 2020. "Friendships in marketing: a taxonomy and future research directions," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 223-243, December.
    4. Septianto, Felix & Lee, Michael S.W., 2020. "Emotional responses to plastic waste: Matching image and message framing in encouraging consumers to reduce plastic consumption," Australasian marketing journal, Elsevier, vol. 28(1), pages 18-29.
    5. Nuttavuthisit, Krittinee, 2014. "How consumers as aesthetic subjects co-create the aesthetic experience of the retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 432-437.
    6. Kostyk, Alena & Zhou, Wenkai & Hyman, Michael R., 2019. "Using surveytainment to counter declining survey data quality," Journal of Business Research, Elsevier, vol. 95(C), pages 211-219.
    7. Septianto, Felix & Chiew, Tung Moi & Thai, Nguyen T., 2020. "The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    8. Xiaolin Liu & Huijuan Shi & Yong Liu & Hong Yuan & Maoping Zheng, 2021. "Mindfulness Meditation Improves Musical Aesthetic Emotion Processing in Young Adults," IJERPH, MDPI, vol. 18(24), pages 1-18, December.

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