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Congratulations to Richard Thaler for Winning the Nobel Prize in Economics

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  • K. Sudhir

    (Yale School of Management, New Haven, Connecticut 06520-8200)

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  • K. Sudhir, 2017. "Congratulations to Richard Thaler for Winning the Nobel Prize in Economics," Marketing Science, INFORMS, vol. 36(6), pages 813-814, November.
    • Handle: RePEc:inm:ormksc:v:36:y:2017:i:6:p:813-814
    DOI: 10.1287/mksc.2017.1073
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    References listed on IDEAS

    as
    1. Dilip Soman & Amar Cheema, 2002. "The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility," Marketing Science, INFORMS, vol. 21(1), pages 32-53, September.
    2. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    3. K. Sudhir, 2016. "Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production," Marketing Science, INFORMS, vol. 35(1), pages 1-9, January.
    4. Richard H. Thaler, 2008. "Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure," Marketing Science, INFORMS, vol. 27(1), pages 12-14, 01-02.
    5. Drazen Prelec & George Loewenstein, 1998. "The Red and the Black: Mental Accounting of Savings and Debt," Marketing Science, INFORMS, vol. 17(1), pages 4-28.
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