A Model of Two-Sided Costly Communication for Building New Product Category Demand
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DOI: 10.1287/mksc.2017.1071
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- Mario Samano & Marc Santugini, 2017. "Long-Run Market Configurations in a Dynamic Quality-Ladder Model with Externalities," CIRANO Working Papers 2017s-24, CIRANO.
- T. Tony Ke & Jiwoong Shin & Jungju Yu, 2023. "A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning," Marketing Science, INFORMS, vol. 42(6), pages 1101-1124, November.
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Keywords
communication; information disclosure; endogenous demand; strategic complementarity; strategic substitutability; free riding;All these keywords.
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