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Editorial: A New Chapter or a New Page for Marketing Science ?

Author

Listed:
  • Olivier Toubia

    (Columbia Business School, Columbia University, New York, New York 10027)

Abstract

Marketing Science authors are facing challenging times, in which we have no monopoly over any topic. Yet we must produce original and relevant research in a timely manner. We are also living through an exciting era in which many constituencies in other academic fields, industry, and public policy are interested in our research and we have the opportunity to have significant impact. The continued success of Marketing Science over the next few years will be the result of the creativity and rigor of authors and the diligence and insight of reviewers, associate editors, and senior editors. The result will be a secured place both among the top business journals and the top social science journals. I plan to do my part by helping to reduce the “time to market” of our research (time from initial submission to acceptance) without compromising on quality and by continuing to invest in Frontiers in Marketing Science .

Suggested Citation

  • Olivier Toubia, 2022. "Editorial: A New Chapter or a New Page for Marketing Science ?," Marketing Science, INFORMS, vol. 41(1), pages 1-6, January.
    • Handle: RePEc:inm:ormksc:v:41:y:2022:i:1:p:1-6
    DOI: 10.1287/mksc.2021.1338
    as

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    References listed on IDEAS

    as
    1. Steven M. Shugan, 2002. "The Mission of Marketing Science," Marketing Science, INFORMS, vol. 21(1), pages 1-13.
    2. Eric T. Bradlow, 2008. "Editorial—Enticing and Publishing the Home Run Paper," Marketing Science, INFORMS, vol. 27(1), pages 4-6, 01-02.
    3. K. Sudhir, 2016. "Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production," Marketing Science, INFORMS, vol. 35(1), pages 1-9, January.
    4. Preyas S. Desai, 2011. "Editorial--Marketing Science: Marketing and Science," Marketing Science, INFORMS, vol. 30(1), pages 1-3, 01-02.
    Full references (including those not matched with items on IDEAS)

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