Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations
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DOI: 10.1287/mksc.2017.1050
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- Valendin, Jan & Reutterer, Thomas & Platzer, Michael & Kalcher, Klaudius, 2022. "Customer base analysis with recurrent neural networks," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 988-1018.
- Angelovska, Nina, 2021. "Analysis Of Customer Activity, The Importance Of Timing For Effective Marketing Actions: Case Of Group Buying Site, Grouper," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 12(2), pages 156-170.
- Soumya Mukhopadhyay & V Kumar & Amalesh Sharma & Tuck Siong Chung, 2022. "Impact of review narrativity on sales in a competitive environment," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2538-2556, June.
- Patrick Bachmann & Markus Meierer & Jeffrey Näf, 2021. "The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis," Marketing Science, INFORMS, vol. 40(4), pages 783-809, July.
- Robert W. Palmatier & Andrew T. Crecelius, 2019. "The “first principles” of marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 5-26, June.
- Bruno Jacobs & Dennis Fok & Bas Donkers, 2021.
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- Jacobs, B.J.D. & Fok, D. & Donkers, A.C.D., 2020. "Understanding Large-Scale Dynamic Purchase Behavior," ERIM Report Series Research in Management ERS-2020-010-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Bae, Joonho & Park, Jinkyoo & Choi, Jeonghye & Bum Soh, Seung, 2023. "A recommending system for mobile games using the dynamic nonparametric model," Journal of Business Research, Elsevier, vol. 167(C).
- Rutz, Oliver & Aravindakshan, Ashwin & Rubel, Olivier, 2019. "Measuring and forecasting mobile game app engagement," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 185-199.
- Jeffrey D. Shulman & Olivier Toubia & Raena Saddler, 2023. "Editorial: Marketing’s Role in the Evolving Discipline of Product Management," Marketing Science, INFORMS, vol. 42(1), pages 1-5, January.
- Vahideh Sadat Abedi & Oded Berman & Fred M. Feinberg & Dmitry Krass, 2022. "Strategic new product media planning under emergent channel substitution and synergy," Production and Operations Management, Production and Operations Management Society, vol. 31(5), pages 2143-2166, May.
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Keywords
customer base analysis; dynamics; analytics dashboards; Gaussian process priors; Bayesian nonparametrics; visualization; mobile commerce;All these keywords.
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