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The Customer Value: A Bibliographical Review

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  • Emanuele Iannitto

Abstract

The perceived customer value is a multi-faceted concept and there is a relationship between the elements that compose an offering and the subjective interpretation of individuals. Within the same product category, different components are more meaningful to customers and have a different influence on shaping their value perception. Identifying the elements of value and the components that are meaningful to customers in a given distribution context helps marketers to focus on the specific characteristics that a value offering should have, in order to be more effective and resonate with the largest number of customers in a target market.

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  • Emanuele Iannitto, 2020. "The Customer Value: A Bibliographical Review," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(3), pages 106-106, March.
    • Handle: RePEc:ibn:ijmsjn:v:11:y:2020:i:3:p:106
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    References listed on IDEAS

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    1. Rajagopal, 2015. "Consumer Value Management," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 5, pages 119-143, Palgrave Macmillan.
    2. Yonggui Wang & Hing-Po Lo & Yongheng Yang, 2004. "An Integrated Framework for Service Quality, Customer Value, Satisfaction: Evidence from China's Telecommunication Industry," Information Systems Frontiers, Springer, vol. 6(4), pages 325-340, December.
    3. Andreas Eggert & Wolfgang Ulaga, 2002. "Customer perceived value: a substitute for satisfaction in business markets?," Post-Print hal-00484980, HAL.
    4. Taylor, C. Robert & Johnson, Stanley R. & Reichelderfer, Katherine H., 1993. "Introduction," Staff General Research Papers Archive 889, Iowa State University, Department of Economics.
    5. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    6. Rintamäki, Timo & Kirves, Kaisa, 2017. "From perceptions to propositions: Profiling customer value across retail contexts," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 159-167.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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