Printed from https://ideas.repec.org/s/ibn/ijmsjn2.html
Content
December 2017, Volume 9, Issue 6
- 68-81 Generating and Assessing Consumer¡¯s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness
by Alev Kocak Alan & Ebru Tumer Kabadayi & Selen Bakis & Yesim Can & Melih Can Sekerin - 82-95 The Role of Internal Customer in Improving the Quality of Hotel Services in Jordan: A Case Study of the Marriott International Hotel in Amman
by Ali Falah Al-Zoubi & Mazen Alomari
October 2017, Volume 9, Issue 5
- 1-16 Investigating the Impacts of Individual Traits and Product Characteristics on Customer Evaluation of Sweepstakes
by Yukihiro Miwa & Makoto Morisada & Wirawan D. Dahana - 17-27 Assessing the Impact of Relationship Length in the SMEs and Bank Association
by Mark Ojeme - 28-55 Italy¡¯s Image as a Tourism Destination in the Chinese Leisure Traveler Market
by Silvia Gravili & Pierfelice Rosato - 56-76 An Exploration of Consumer Complaint Behavior towards the Hotel Industry: Case Study in Macao
by Grace Suk Ha Chan & Irini Lai Fun Tang & Aiko Hoi Kei Sou - 77-94 Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms
by Kleopatra Konstantoulaki & Ioannis Rizomyliotis & Apostolos Giovanis & Vittorio Conti & Christos Kallandranis - 95-107 The Process of Retail Internationalization in the Chinese Market: A Case of Japanese Fashion Company
by Miao Miao - 108-124 Examination of the Relationship between Luxury Value Perception and Shopping Motivations: Turkey Sample
by Aysel Kurnaz - 125-134 Researching the Satisfaction Levels of Passengers for Security Services at Airports
by Nuriye Gures & Harun Yilmaz & Seda Arslan & Cemal Durmuscelebi & Cevher Yuksel & Haci Haydar Unsal - 135-144 The Characterization of the Millennials and Their Buying Behavior
by Flor Madrigal Moreno & Jaime Gil Lafuente & Fernando Avila Carreon & Salvador Madrigal Moreno - 145-157 Medical and Wellness Tourism Challenges in Dead Sea Spas from Tourists¡¯ Point of View
by Jamil Samawi
August 2017, Volume 9, Issue 4
- 1-14 A Qualitative Exploration of Culturally-Pluralistic Segmentation among Millennials
by Lori M. Thanos & Sylvia D. Clark - 15-28 Sports Marketing Plan: An Alternative Framework for Sports Club
by Edson Coutinho da Silva & Alexandre Luzzi Las Casas - 29-37 The Need for Uniqueness among Gulf Cooperation Council Countries¡¯ Consumers: A Cross-Culture Study
by Sarah G. Alzahrani & Lauren Copeland - 38-53 Show Me the Money: On Predicting Actual Purchases in Cross-National Sponsorship
by Noni Zaharia & Simon Brandon-Lai & Jeffrey James - 54-65 Development of Market Orientation for Marketing Strategy Formulation
by Nagasimha Balakrishna Kanagal - 66-75 Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data
by Shu-Yi Liaw & Thi Mai Le - 76-88 Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands
by Selma Kalyoncuoglu & Begum Sahin - 89-96 How Does Strong Experiential Marketing Affect the Customer Value?
by Ananta Budhi Danurdara & Nurdin Hidayah & Anwari Masatip - 97-110 The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers
by Nafez Nimer Hasan Ali & Mahmoud Allan - 111-118 A Consideration on Factors of Collecting Buying Behavior
by Arash Allahdini & Shahrzad Chitsaz & Hamid Saeedi
April 2017, Volume 9, Issue 3
- 1-9 Branding a Revolution: Revolutions as Brands and Their Implications for Modern Marketing
by Rasha H. A. Mostafa & Omar Ramzy & Omar H. Eldahan - 10-23 Determining Drivers of Destination Attractiveness: The Case of Nature-Based Tourism of Bangladesh
by Saiful Islam & MD. Kaium Hossain & Mahboob Elahi Noor - 24-38 A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences
by Shwu-Ing Wu & Hsin-Ti Tsai - 39-49 Why Do We Make Sport: The Importance of Psycho-Social Motivations in Adult Sports Participation
by Jansanem Jular & Berna Tari Kasnakoglu - 50-63 Country of Origin, Price Consciousness, and Consumer Innovativeness at Food Service Outlets in Developing Markets: Empirical Evidence from Brands of Imported Beef in Vietnam
by Thu Thanh Tran & Masahiro Moritaka & Susumu Fukuda - 64-75 Relation between Consumer Innovativeness Behavior and Purchasing Adoption Process: A Study with Electronics Sold Online
by Anderson Neckel & Ricardo Boeing - 76-87 Word of Mouth Communication Influence of Online Hotel Room Reservation Confirmation: Case Study of Individual Travelers in Hong Kong
by Grace Suk Ha Chan & Anna Chun-Hsuan Hsiao & Irini Lai Fun Tang - 88-102 Value Discipline Dimensions on Organisational Performance and Competitive Advantage: A Study on Pharmaceutical Companies in Diabetes Care
by Debasis Bharadwaj & Ayesha Farooq & Biranchi N Jena - 103-112 Tourism Impacts on the Quality of Life in Hong Kong
by Huijun Yang & Grace Chan Suk Chan & Wenjie Li - 113-123 Research on the Social E-commerce Marketing Model Based on SICAS Model in China
by Xiao-Xu Yan & Zhong-Qi Hu & Jie Xu & Jing-Yan Liu - 124-135 Market Chain Analysis of HighValue Fruits in Bench Maji Zone, Southwest Ethiopia
by Getahun Kassa & Eskinder Yigezu & Desalegn Alemayehu - 136-143 The Effect of Job Dissatisfaction and Workplace Bullying on Turnover Intention: Organization Climate and Group Cohesion as Moderators
by Iheanacho Emeka Nwobia & Majeed Saad Aljohani
April 2017, Volume 9, Issue 2
- 1-11 Bridging the Gap: Development of the Entrepreneurial Philanthropy Alignment Model
by Jos Rath & Theo Schuyt - 12-35 Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry
by Jason Earl Thomas - 36-55 Why Some People Just ¡°Can¡¯t Get No Satisfaction¡±: Secure versus Insecure Attachment Styles Affect One¡¯s ¡°Style of Being in the Social World¡±
by Willem Verbeke & Frank Belschack & Richard P. Bagozzi & Rumen Pozharliev & Tsachi Ein-Dor - 56-67 Global Brand Identity as a Network of Localized Meanings
by Elizabeth S. Gunawan & Paul van den Hoven - 68-77 How Much Should Managers Pay for Celebrity Endorsements?
by Han-Kuang Tien - 78-91 Creative Marketing as a Strategic Introduction to Enhance the Competitive Advantages in Jordanian Service Organizations: A Case Study
by Ali Falah Al-zoubi - 92-103 The Impact of E-Service Quality and E-Loyalty on Online Shopping: Moderating Effect of E-Satisfaction and E-Trust
by Rami Mohammad Al-dweeri & Zaid Mohammad Obeidat & Mohammad Ahmad Al-dwiry & Muhammad Turki Alshurideh & Alaa Mohammad Alhorani - 104-112 Online Marketing for Media: The Case of Greek News Websites
by Nikos Antonopoulos & Andreas Veglis & Argyris Emmanouloudis - 113-133 Investigating the Impact of Communication Satisfaction on Organizational Commitment: A Practical Approach to Increase Employees¡¯ Loyalty
by Ghalia Ammari & Barween Al Kurdi & Muhammad Alshurideh & Bader Obeidat & Al-Hareth Abu Hussien & Ala¡¯aldin Alrowwad - 134-145 The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey
by Murat Akin - 146-159 Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors
by Abraham Yeboah & Vida Owusu-Prempeh - 160-174 What Drives Consumers to Accept M-ads on Their Hand-Held Devices? A Literature Review, Insights and Propositions for Emerging Markets
by Vilasini De Silva & Jun Yan
February 2017, Volume 9, Issue 1
- 1-17 Social Cues-Customer Behavior Relationship: The Mediating Role of Emotions and Cognition
by Nawras M. Nusairat & Abdel Hakim O. Akhorshaideh & Tahir Rashid & Sunil Sahadev & Grazyna Rembielak - 18-26 NGOs¡¯ Advertising in South Africa and Implications for NGOs in China
by Sijia Liu & Vivian G. Kirby & Paul D. Berger - 27-36 Impact of Immigration on Native and Ethnic Consumer Identity via Body Image
by Anurag G. Hingorani & Lynne Freeman & Michelle Agudera - 37-45 Critical Atmospheric Cues in Designing Online Stores: The Case of Amazon.com
by Wanmo Koo & Hyejune Park - 46-64 Exploring the Effect of Consumers¡¯ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice
by Banu Kulter Demirgunes & Bulent Ozsacmaci - 65-72 E-Marketing via Social Networking and Its Role on the Enhancement of Small Business Projects
by Najah Hassan Salamah - 73-81 The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business
by Naveedullah Mulaessa & Hong Wang - 82-90 Use and Appropriation of Virtual Social Networks: Mexico and Spain, a Cross-Cultural Study
by Salvador Madrigal Moreno & Jaime Gil Lafuente & Gerardo Gabriel Alfaro Calder¨®n & Flor Madrigal Moreno - 91-108 Investigating the Effect of Selected Marketing Efforts in Brand Equity Creation and Its Cross-Cultural Invariance in Emerging Markets
by Isaac Twum Asare & Shen Lei - 109-118 The Impact of Foreign Investor Trading Activity on Vietnamese Stock Market
by Tri Minh Nguyen - 119-128 Predictors of Complain Behaviour among Mobile Telecommunication Network Consumers
by Anyanwu Hilary Chinedu & Sharifah Azizah Haron & Syuhaily Osman - 129-138 The Impact of Stakeholders on Health Services Development: An Empirical Investigation on the Surgical Department at King Fahd General Hospital, Saudi Arabia
by Ala¡¯Eddin Mohammad Khalaf Ahmad - 139-149 The Influence of the Store Internal Dimensions on the Customer Loyalty: A Comparative Study between Sameh Mall and Khalid Mall
by Jamal M. M. Joudeh
December 2016, Volume 8, Issue 6
- 1-15 Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions
by Ernesto Gonzalez - 16-32 Comparative Analysis of the Traditional Models for Capital Budgeting
by M. J. Alhabeeb - 33-44 Analyzing E-Commerce Websites: A Quali-Quantitive Approach for the User Perceived Web Quality (UPWQ)
by Davide Di Fatta & Roberto Musotto & Walter Vesperi - 45-51 Exploring Demand toward Celebrity Memorabilia: Do Celebrities Never Really Die?
by Elif Akagun Ergin & Handan Ozdemir - 52-57 The Role and Importance of Brand in the Marketing of Small and Medium-Sized Enterprises in Kosovo
by Fatos Ukaj - 58-62 Social Media against the Backdrop of Socioeconomic Change
by Robert Sasse - 63-76 Proliferation of Private Labels in Food Retailing: A Literature Overview
by Rainer Olbrich & Michael Hundt & Hans Christian Jansen - 77-88 Does Emotional Intelligence Influence Employees, Customers and Operational Efficiency? An Empirical Validation
by Mohammad Sultan Ahmad Ansari & Jamal Ahmad Farooquie & Said M. Gattoufi - 89-96 The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0
by Giuseppe Granata & Antonio De Filippo - 97-104 Meaning and Values in the Consumption of Fashion by Men
by Ana Paula Celso de Miranda & Eduardo Jorge Carvalho Maciel & Olga Maria Coutinho Pepece - 105-114 Supply Chain Disruptions and Their Effect on Volatility of Rice Prices in Saudi Arabia
by Fadye Saud Al Fayad - 115-127 Measuring Values Importance of Saudi Consumers
by Saeed Badghish - 128-140 Is Service Quality a Correlate of Customer Satisfaction? Evidence from Nigerian Airports
by James A. Adeniran & Binuyo O. Adekunle - 141-146 The Effect of Service Quality Dimensions on Customers' Loyalty through Customer Satisfaction in Jordanian Islamic Bank
by Ayed Al Muala
October 2016, Volume 8, Issue 5
- 1-14 Loyalty Typologies and Consumer Choice Factors in the Online Sports-Betting Industry: An Explorative Study into the Italian Regulated Market
by Paolo Calvosa - 15-31 A Critical Look at ¡°Marketing, Consumption, and Society¡± by Anti-Consumerists: A Qualitative and Interdisciplinary Model of Anti-Consumerism
by Emre Basci - 32-40 Experiential Consumption and Customer Satisfaction: Moderating Effects of Perceived Values
by Lung-Yu Li & Long-Yuan Lee - 41-55 The Impact of Interactivity on Advertising Effectiveness of Corporate Websites: A Mediated Moderation Model
by May M. Fahmy & Ahmed I. Ghoneim - 56-68 Determinants Impacting Consumers¡¯ Purchase Intention: The Case of Fast Food in Vietnam
by The Anh Phan & Phuong Hoang Mai - 69-80 The Relationship between Coordination Mechanisms and Communication Efficiency in Projects Involving Marketing Managers: Quantitative Findings from Moroccan SMEs
by Youssef Saida & Younes Kohail & Hakima Fasly & Rachid Bouthanoute - 81-89 An Empirical Investigation into Physician Preferences in Drug Prescription: An Integrated Methodology of AHP and QFD
by Farzana Elahi & Shamsad Ahmed & Mahbubul Haque & Nazreen Chowdhury - 90-103 The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption
by Hossein Nasiri Zarandi & Fereshteh Lotfizadeh - 104-113 Marketing Research and the Potentials of SMEs in Sub-Saharan Africa: Conceptual Evidence from Nigeria
by Onigbinde Isaac Oladepo & Ojo James Olanipekun - 114-127 Factors Affecting the Effectiveness of Cause-Related Marketing Campaign: Moderating Effect of Sponsor-Cause Congruence
by Hani Al-Dmour & Shahad Al-Madani & Iman Alansari & Ali Tarhini & Rand Hani Al-Dmour - 128-135 The Impact of Personal Selling on the Purchasing Behavior towards Clothes: A Case Study on the Youth Category
by Rudain Othman Yousif - 136-145 The Trust of Viral Advertising Messages and Its Impact on Attitude and Behaviour Intentions of Consumers
by Mahmood Jasim Alsamydai - 146-156 Brand Attachment on Service Loyalty in Banking Sector
by Mohammad Javad Taghipourian & Mahsa Mashayekh Bakhsh
August 2016, Volume 8, Issue 4
- 1-19 Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene Polymorphisms
by Willem Verbeke & Rumen Pozharliev - 20-36 Understanding the Customer Journey to Create Excellent Customer Experiences in Bookshops
by Michela Addis - 37-43 Mobile Marketing in China: Can WeChat Turn Their New Advertising Strategy into a Sustainable Advantage?
by Diana B. Kontsevaia & Paul D. Berger - 44-51 Spectators¡¯ Awareness, Attitudes and Behaviors towards a Stadium¡¯s Social Media Campaign
by Ricard W. Jensen & Yam B. Limbu - 52-66 Competing Model of Event Marketing Activities
by Shwu-Ing Wu - 67-76 Effects of Knowledge Management on the Operational Performance of the B&B Industry
by Jui-Lung Chen - 77-86 Social Networks and Customer Relationship Development at the Saudi Telecommunication Service Providers
by Mahmoud Abdel Hamid Saleh - 87-93 An Extended Model of Behavioural Process in Consumer Decision Making
by Nagasimha Balakrishna Kanagal - 94-116 Effects of Marketing Theories and Customer Relationship Management on Small Colleges
by Melissa Martirano - 117-123 A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao
by Xi Li & Huawen Shen & Huijun Wen - 124-145 Relational Direction Model (RDM) of E-Retailing Developed during Research on Direction of Online Retailing (In the Context of United Arab Emirates)
by Ashok Chopra - 146-154 University Students¡¯ Attitudes towards Advertising: A Study of Dhaka City of Bangladesh
by Md. Ashiqur Rahman - 155-162 Research on the Structure of Valuation Effects: A Comparative Analysis Based on the Developed and Emerging Market Countries
by Jiaqian Liu
June 2016, Volume 8, Issue 3
- 1-11 Understanding Consumer Attitudes Toward Web-based Communication Tools
by Raghu Kurthakoti & Siva K. Balasubramanian & John H. Summey - 12-21 Chinese Students¡¯ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions
by Lauren Reiter & Joy Kozar - 22-32 Is Social Marketing Experiencing an Identity Crisis?
by Edson Coutinho da Silva & Jos¨¦ Afonso Mazzon - 33-42 The Relationship among Service Quality, Relationship Quality, and Customer Loyalty for Chain Restaurant Industry
by Jui-Lung Chen - 43-57 Is Sport Sponsorship Global? Evidence from the United States, the United Kingdom, and India
by Noni Zaharia & Kurt C. Mayer Jr. & Eric Hungenberg & Dianna Gray & David Stotlar - 58-64 Transcendental Phenomenology: Overlooked Methodology for Marketing Research
by Melissa M. Martirano - 65-75 Attitudes Toward and Use of Over-The-Counter Medications among Teenagers: Evidence from an Italian Study
by Cinzia Panero & Luca Persico - 76-88 Types of Asymmetries in Exporter-Importer Relationships and Alignment Behaviour
by Cagri Talay & Volkan Alptekin - 89-98 Relating Big Five Factor Model to the Acceptance and Use of On-line Shopping
by Mumtaz Reina Mendonca - 99-110 The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria
by James A. Adeniran & Thomas K. Egwuonwu & Clara O. K. Egwuonwu - 111-121 Decision-making Behaviours toward Online Shopping
by Liying Wei - 122-128 Brand Awareness and Brand Preference for Carbonated Soft Drinks: Evidence from Cadbury Schweppes Ethiopia Research Evidence from Life Experience
by Tesfaye Wolde - 129-144 Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market
by Vilasini De Silva & Jun Yan - 145-153 A Model of Strategic Marketing Decision Premises
by Linus Osuagwu - 154-162 Impact of Brand Equity, Advertisement and Hedonic Consumption Tendencies on Cognitive Dissonance: A Mediation Study
by Allah Wasaya & Bilal Khan & Muhammad Shafee & Mirza Sajid Mahmood - 173-188 Tourists¡¯ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island
by Nor Khasimah Aliman & Shareena Mohamed Hashim & Siti Dalela Mohd Wahid & Syahmi Harudin - 189-201 Green Marketing Activities to Support Corporate Reputation on a Sample from Turkey
by Ugur Bati
April 2016, Volume 8, Issue 2
- 1-12 Smart Shoppers¡¯ Purchasing Experiences: Functions of Product Type, Gender, and Generation
by Kelly Green Atkins & Sae-Young Jessica Hyun - 13-23 Objective: Winning or Learning? A Study of Marketing Simulation Games
by Myriam Ertz - 24-37 Multi-level Approach to the ¡°Social Marketing¡± Context for Innovation: Impact on Organizational Relationships
by Katarzyna Szczepanska-Woszczyna & Mohammed Nadeem - 38-45 Effects of Complex Price Communication on Fairness: Case of a Sequential Communication
by Imen Ben Amor - 46-58 Exploration of Customer Complaint Behavior toward Asian Full-Service Restaurants
by Grace Suk Ha Chan & Anna Chun-Hsuan Hsiao & Ada Lai Yung Lee - 59-73 Authenticity, Uniqueness and Intention to Buy Scarce Products
by Gokhan Aydin - 74-83 Eye Gazes Based on Associative Relevance Assist in Decision Making Processes during Scene Perception
by Gufran Ahmad - 84-96 Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry
by Aloy Okafor & Olusoji George - 97-104 The Adoption of the Green Marketing in the Millennium Generation
by Flor Madrigal Moreno & Fernando ¨¢vila Carre¨®n & Salvador Madrigal Moreno - 105-120 Humanitarian Relief Supply Chain Performance Evaluation: A Literature Review
by Bethlehem Tamiru Gizaw & Alev Taskin Gumus - 121-127 Mobile Marketing: The Influence of Trust and Privacy Concerns on Consumers¡¯ Purchase Intention
by Matthew Attahiru Gana & Henry Diko Koce - 128-137 Social Media Marketing Perspectives in the Organization in Morelia, Mexico
by Salvador Madrigal Moreno & Gerardo Gabriel Alfaro Calder¨®n & Flor Madrigal Moreno - 138-146 Internet Motives of Users in Jordan, UAE and KSA: A Cross-Cultural Validation of the Web Motivation Inventory (WMI)
by Hamza Salim Khraim - 147-158 Internal Marketing: Employee Satisfaction and Word of Mouth in Guilan¡¯s Saderat Bank
by Maryam Haghighikhah & Mahdieh Khadang & Masoud Arabi
February 2016, Volume 8, Issue 1
- 1-13 Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services
by Alvin J. Silk & Marta M. Stiglin - 14-32 Consumer Adoption of Cloud Computing Services in Germany: Investigation of Moderating Effects by Applying an UTAUT Model
by Heiko Moryson & Guido Moeser - 33-43 Exploring Roles, Requirements and Rewards in French and English-Canadian Business Development Job Postings
by Normand Turgeon - 44-56 Marketing Innovation and Key Performance Indicator in Banking
by Marcello Sansone & Vincenzo Formisano - 57-71 Branded Versus Non-Branded: Differences in Consumer Preferences
by Antonio Iazzi & Savino Santovito - 72-85 Consumers¡¯ Attitudes towards Brand Extensions: An Analysis on Food and Textile Industries in Turkey
by Nilay Sahin & Elif Akagun Ergin - 86-97 Investigating Consumption-Related Emotions Elicited by Selected Dairy Products Using Product Emotion Measurement
by Valery Y. Yao - 98-106 The Impact of Brand Image and Corporate Branding on Consumer¡¯s Choice: The Role of Brand Equity
by Methaq Ahmed Sallam - 107-116 The Relationship between Customer Relationship Management and Using Decision to the Product Service of Customers: A Case Study in Vietnam
by Nguyen Thi Van & Nguyen Minh Tuan & Tran Phi Hoang & Le Phat Minh - 117-124 Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam
by The Ninh Nguyen & Tuan Khanh Cao & Phuong Linh Dang & Hien Anh Nguyen - 125-138 Website Design, Technological Expertise, Demographics, and Consumer¡¯s E-purchase Transactions
by Mahmoud Abel Hamid Saleh - 139-149 A Study of the Impact of Marketing Mix for Attracting Medical Tourism in Jordan
by Abdel Fattah Mahmoud Al-Azzam - 150-160 Online and Offline Shopping Motivation of Apparel Consumers in Ibadan Metropolis, Nigeria
by Bukola Olamidun Falode & Adetoun Adedotun Amubode & Mojisola Olanike Adegunwa & Sunday Roberts Ogunduyile - 161-169 Understanding the Impact of the Brand Experience on Brand Reputation by the Moderating Role of Technology Turbulence
by Yagmur Ozyer - 170-180 Threats to New Product Innovativeness and the Effects of Supplier Influence Processes
by Kuok Wei Chong & Nik Mohd Hazrul Nik Hashim - 181-190 The Role of Marketing Information Systems in Reducing the Effects of the International Financial Crisis: A Study Applied on the Banks Working in the Kingdom of Saudi Arabia from Islamic Perspective
by Hamdi Jaber Barakat & Hisham Ali Shatnawi & Shaker Turki Ismail