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Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective

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  • Nidal Ismail Abu-Alkeir

Abstract

The main objective of the study is to examine the impact factors on consumer’s intention towards purchasing hybrid cars from Arab Buyers perspective. Data were collected from a sample of 200 customers in Amman Capital. The study findings are analyzed by IBM SPSS (v22). After testing the five hypotheses using various techniques, it was found that there is a positive impact of price, Reputation of manufacturer, Fuel economy on purchase intention. It also indicates that there is a negative impact of brand image and safety rating on customer intention towards purchasing electric cars. According to these results, the study suggested several recommendations to sales & marketing managers of electric & hybrid cars to improve buyer intentions by take in consideration the price and fuel economy factors and reinforcement the reputation of manufacturer in their marketing activities.

Suggested Citation

  • Nidal Ismail Abu-Alkeir, 2020. "Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(2), pages 127-127, July.
    • Handle: RePEc:ibn:ijmsjn:v:12:y:2020:i:2:p:127
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    4. Hafner, Rebecca J. & Walker, Ian & Verplanken, Bas, 2017. "Image, not environmentalism: A qualitative exploration of factors influencing vehicle purchasing decisions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 97(C), pages 89-105.
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    Cited by:

    1. Shanmugavel, Nagarajan & Balakrishnan, Janarthanan, 2023. "Influence of pro-environmental behaviour towards behavioural intention of electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 187(C).

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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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