IDEAS home Printed from https://ideas.repec.org/a/ibn/ijmsjn/v8y2016i5p56-68.html
   My bibliography  Save this article

Determinants Impacting Consumers¡¯ Purchase Intention: The Case of Fast Food in Vietnam

Author

Listed:
  • The Anh Phan
  • Phuong Hoang Mai

Abstract

The purpose of this case study is to explore and study the determinants impacting Vietnamese students¡¯ food choice and the pattern of consumption of fast food in university students. The objective set for this research was conduct with the following objectives respectively getting an insight of fast food market in Vietnam and explore the attributes that Vietnamese students in perceive to be important in the selection of fast food restaurants and the study results provide a better understanding about the industry and consumer food choice variables The model and the design of the questionnaire content in this study was based on the measures of previous related research and literatures and several constructs were measured by single item scale, E-S-QUAL scale (Parasuraman et al., 2005) that has been developed and used in the present study has been shown to be a valid instrument for the measurement with four main factors (Health Consciousness, Value Perceived, Food Safety and Price) toward with Purchase Intention. In this regard, other questions were also applied in the survey to get an insight about demographic information and consumption habits of students in this research. Moreover, we found significant positive relationship between the purchase intentions and food safety, subsequently price and value perceived with similar positive relationships. Hence we can say that managers have to keep these factors in mind to perform better.

Suggested Citation

  • The Anh Phan & Phuong Hoang Mai, 2016. "Determinants Impacting Consumers¡¯ Purchase Intention: The Case of Fast Food in Vietnam," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 56-68, October.
    • Handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:5:p:56-68
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijms/article/view/61260/33917
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijms/article/view/61260
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jeffery, R.W. & French, S.A., 1998. "Epidemic obesity in the United States: Are fast foods and television viewing contributing?," American Journal of Public Health, American Public Health Association, vol. 88(2), pages 277-280.
    2. Etgar, Michael & Malhotra, Naresh K, 1981. "Determinants of Price Dependency: Personal and Perceptual Factors," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 217-222, September.
    3. Spencer Henson, 1996. "Consumer Willingness To Pay For Reductions In The Risk Of Food Poisoning In The Uk," Journal of Agricultural Economics, Wiley Blackwell, vol. 47(1‐4), pages 403-420, January.
    4. Newsom, Jason T. & McFarland, Bentson H. & Kaplan, Mark S. & Huguet, Nathalie & Zani, Brigid, 2005. "The health consciousness myth: implications of the near independence of major health behaviors in the North American population," Social Science & Medicine, Elsevier, vol. 60(2), pages 433-437, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. A.K.D.N. Dilshani & S.M.N. Praveeni & W.D.M. Wanigasekara, 2022. "Social Commerce Impact on Consumers’ Purchase Intention among Generation-Z Consumers in Sri Lanka," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(3), pages 652-659, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rodríguez, Elsa Mirta M. & Lacaze, María Victoria & Lupín, Beatriz, 2007. "Willingness to pay for organic food in Argentina: evidence from a consumer survey," Nülan. Deposited Documents 1300, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. Ibolya Bravacz, 2013. "Results of Research about Consciousness of Foodstuff Consumers in Hungary," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(9), pages 1-7, July.
    3. Éric Cahuzac & Daniel Hassan & Sylvette Monier-Dilhan, 2007. "Sécurité sanitaire des aliments : fausse alerte et vraie crise," Economie & Prévision, La Documentation Française, vol. 0(1), pages 55-64.
    4. Huang, Ju-Chin & Haab, Timothy C. & Whitehead, John C., 2004. "Risk Valuation in the Presence of Risky Substitutes: An Application to Demand for Seafood," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(1), pages 1-16, April.
    5. Spencer Henson & Bruce Traill, 2000. "Measuring Perceived Performance of the Food System and Consumer Food‐Related Welfare," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(3), pages 388-404, September.
    6. Costa-Font, Joan & Mas, Nuria & Navarro, Patricia, 2013. "Globesity: Is Globalization a Pathway to Obesity?," IESE Research Papers D/1057, IESE Business School.
    7. Latvala, Terhi & Kola, Jukka, 2002. "Demand for and Value of Credence Characteristics: Case Beef," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24841, European Association of Agricultural Economists.
    8. Krystallis, Athanasios & Ness, Mitchell, 2005. "Consumer Preferences for Quality Foods from a South European Perspective: A Conjoint Analysis Implementation on Greek Olive Oil," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(2), pages 1-30.
    9. Buzby, Jean C. & Fox, John A. & Ready, Richard C. & Crutchfield, Stephen R., 1998. "Measuring Consumer Benefits Of Food Safety Risk Reductions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 30(1), pages 1-14, July.
    10. Corsi, Alessandro, 2012. "Willingness-to-pay in terms of price: an application to organic beef during and after the “mad cow” crisis," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 92(01), pages 25-46, October.
    11. Mathew T. Baker & Peng Lu & Jean A. Parrella & Holli R. Leggette, 2022. "Consumer Acceptance toward Functional Foods: A Scoping Review," IJERPH, MDPI, vol. 19(3), pages 1-40, January.
    12. Latvala, Terhi & Kola, Jukka, 2003. "Impact Of Information On The Demand For Credence Characteristics," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 5(2), pages 1-12.
    13. Boumtje, Pierre I. & Huang, Chung L. & Lee, Jonq-Ying & Lin, Biing-Hwan, 2005. "Dietary habits, demographics, and the development of overweight and obesity among children in the United States," Food Policy, Elsevier, vol. 30(2), pages 115-128, April.
    14. Mohsin, Ali & Karim, Emadul, 2020. "Role of Client Relationship Marketing in the Banking Sector of Pakistan," MPRA Paper 110097, University Library of Munich, Germany.
    15. Kola, Jukka & Latvala, Terhi, 2002. "Demand For Credence Characteristics In Beef," 2002 Annual meeting, July 28-31, Long Beach, CA 19703, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    16. Costa-Font, Joan & Mas, Núria, 2016. "‘Globesity’? The effects of globalization on obesity and caloric intake," Food Policy, Elsevier, vol. 64(C), pages 121-132.
    17. Henrik Andersson & James K. Hammitt & Kristian Sundström, 2015. "Willingness to Pay and QALYs: What Can We Learn about Valuing Foodborne Risk?," Journal of Agricultural Economics, Wiley Blackwell, vol. 66(3), pages 727-752, September.
    18. Maijala, Riitta & Peltola, Jukka, 2002. "Finnish Salmonella Control Program -- Efficiency and Viability in Food Safety Promotion," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24793, European Association of Agricultural Economists.
    19. Rodríguez, Elsa Mirta M. & Lupín, Beatriz & Lacaze, María Victoria, 2006. "Consumers' perceptions about food quality attributes and their incidence in argentinean organic choices," Nülan. Deposited Documents 1021, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    20. Schroeter, Christiane & Lusk, Jayson & Tyner, Wallace, 2008. "Determining the impact of food price and income changes on body weight," Journal of Health Economics, Elsevier, vol. 27(1), pages 45-68, January.

    More about this item

    Keywords

    students¡¯ purchase intention; health consciousness; perceived value; food safety; price; fast food; Vietnam;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:5:p:56-68. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.