The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia
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- Zhaoyue Qin & Yiming Chen & Yue Yan & Yi Huang, 2024. "Influencer Marketing Platforms’ Effect on Light Meal Purchase Intention and Behavior," Sustainability, MDPI, vol. 16(11), pages 1-20, May.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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