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Industrial marketing strategies and different national environments

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  • Hallen, Lars
  • Johanson, Jan

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  • Hallen, Lars & Johanson, Jan, 1985. "Industrial marketing strategies and different national environments," Journal of Business Research, Elsevier, vol. 13(6), pages 495-509, December.
    • Handle: RePEc:eee:jbrese:v:13:y:1985:i:6:p:495-509
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    Cited by:

    1. Antonio CORREIA de BARROS & Hortensia BARANDAS & Paulo Alexandre PIRES, 2009. "Applying Artificial Neural Networks to Evaluate Export Performance: A Relational Approach," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(4), pages 713-734, October.
    2. Nes, Erik Bertin & Yelkur, Rama & Silkoset, Ragnhild, 2014. "Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts," International Business Review, Elsevier, vol. 23(4), pages 774-784.
    3. Ma Bich Tien, 2018. "Attitudes and Behavior of Vietnamese toward to Consumer Affinity in Term of Travel Abroad," Business and Economic Research, Macrothink Institute, vol. 8(2), pages 204-213, June.

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