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The influence of national versus generic branding on taste perceptions

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  • Bellizzi, Joseph A.
  • Martin, Warren S.

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  • Bellizzi, Joseph A. & Martin, Warren S., 1982. "The influence of national versus generic branding on taste perceptions," Journal of Business Research, Elsevier, vol. 10(3), pages 385-396, September.
    • Handle: RePEc:eee:jbrese:v:10:y:1982:i:3:p:385-396
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    Cited by:

    1. Raza, Ali & Karim, Emadul & abbas, omair & Sultan, Prof. Dr. Shair & Hasan, Syed Waqarul, 2013. "Effect of Branded Components on Consumer Perception of Quality and Brand Preference," MPRA Paper 75463, University Library of Munich, Germany, revised 07 Dec 2016.
    2. Zafar, Marium & Karim, Emadul & Abbas, Omair, 2017. "“Factors of Workplace Environment that Affects Employee Performance in an Organization”: A study on Greenwich University of Karachi," MPRA Paper 78822, University Library of Munich, Germany.

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