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Evaluating guilt arousing marketing communications

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  • Bozinoff, Lorne
  • Ghingold, Morry

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  • Bozinoff, Lorne & Ghingold, Morry, 1983. "Evaluating guilt arousing marketing communications," Journal of Business Research, Elsevier, vol. 11(2), pages 243-255, June.
    • Handle: RePEc:eee:jbrese:v:11:y:1983:i:2:p:243-255
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    Cited by:

    1. Saubhagya Bhalla, 2021. "Testing the Motivations and Constraints of Collaborative Consumption: An Empirical Analysis of Disruptive Innovative Business Model," FIIB Business Review, , vol. 10(2), pages 146-157, June.
    2. Tejaswi Patil & Zillur Rahman, 2023. "A bibliometric analysis of scientific literature on guilt in marketing," Management Review Quarterly, Springer, vol. 73(3), pages 1385-1415, September.
    3. Lancellotti, Matthew P. & Thomas, Sunil, 2018. "Men hate it, women love it: Guilty pleasure advertising messages," Journal of Business Research, Elsevier, vol. 85(C), pages 271-280.
    4. Yon Lim, 2015. "Exploring persuasive message strategy for international aid campaigns: potential donors’ inter-attitudinal structure using Galileo model," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(4), pages 1397-1415, July.
    5. Cotte, June & Coulter, Robin A. & Moore, Melissa, 2005. "Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent," Journal of Business Research, Elsevier, vol. 58(3), pages 361-368, March.
    6. S. Steenhaut & P. Van Kenhove, 2006. "The Mediating Role of Anticipated Guilt in Consumers’ Ethical Decision-Making," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/370, Ghent University, Faculty of Economics and Business Administration.
    7. Londono, Juan Carlos & Davies, Keri & Elms, Jonathan, 2017. "Extending the Theory of Planned Behavior to examine the role of anticipated negative emotions on channel intention: The case of an embarrassing product," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 8-20.
    8. Sarah Steenhaut & Patrick Kenhove, 2006. "The Mediating Role of Anticipated Guilt in Consumers’ Ethical Decision-Making," Journal of Business Ethics, Springer, vol. 69(3), pages 269-288, December.
    9. Malhotra, Gunjan & Ramalingam, Mahesh, 2022. "Does impact of campaign and consumer guilt help in exploring the role of national identity and purchase decisions of consumers?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    10. Cesare Amatulli & Matteo Angelis & Alessandro M. Peluso & Isabella Soscia & Gianluigi Guido, 2019. "The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame," Journal of Business Ethics, Springer, vol. 157(4), pages 1111-1132, July.

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