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Intensive growth strategies : A closer examination

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  • Varadarajan, Poondi
  • Dillon, William R.

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  • Varadarajan, Poondi & Dillon, William R., 1982. "Intensive growth strategies : A closer examination," Journal of Business Research, Elsevier, vol. 10(4), pages 503-522, December.
    • Handle: RePEc:eee:jbrese:v:10:y:1982:i:4:p:503-522
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    Cited by:

    1. Anselmi, Kenneth, 2000. "A Brand's Advertising and Promotion Allocation Strategy: The Role of the Manufacturer's Relationship with Distributors as Moderated by Relative Market Share," Journal of Business Research, Elsevier, vol. 48(2), pages 113-122, May.
    2. Yanhui Zhao & Roger J. Calantone & Clay M. Voorhees, 2018. "Identity change vs. strategy change: the effects of rebranding announcements on stock returns," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 795-812, September.

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