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New Product Diffusion with Influentials and Imitators

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Cited by:

  1. Li, Feng & Du, Timon Chih-ting & Wei, Ying, 2019. "Offensive pricing strategies for online platforms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 287-304.
  2. Meihan He & Jongsu Lee, 2020. "Social culture and innovation diffusion: a theoretically founded agent-based model," Journal of Evolutionary Economics, Springer, vol. 30(4), pages 1109-1149, September.
  3. Youn Kue Na & Sungmin Kang, 2018. "Sustainable Diffusion of Fashion Information on Mobile Friends-Based Social Network Service," Sustainability, MDPI, vol. 10(5), pages 1-23, May.
  4. Pyo, Tae-Hyung & Tamrakar, Chanchal & Lee, Jae Young & Choi, Yun Seob, 2023. "Is social capital always “Capital”?: Measuring and leveraging social capital in online user communities for in-group diffusion," Journal of Business Research, Elsevier, vol. 158(C).
  5. Yan Lin & Wai Fong Boh, 2020. "How different Are crowdfunders? Examining archetypes of crowdfunders," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(11), pages 1357-1370, November.
  6. Youn Kue Na & Sungmin Kang & Hye Yeon Jeong, 2019. "Sub-Network Structure and Information Diffusion Behaviors in a Sustainable Fashion Sharing Economy Platform," Sustainability, MDPI, vol. 11(12), pages 1-21, June.
  7. Healey, John & Moe, Wendy W., 2016. "The effects of installed base innovativeness and recency on content sales in a platform-mediated market," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 246-260.
  8. Amini, Mehdi & Wakolbinger, Tina & Racer, Michael & Nejad, Mohammad G., 2012. "Alternative supply chain production–sales policies for new product diffusion: An agent-based modeling and simulation approach," European Journal of Operational Research, Elsevier, vol. 216(2), pages 301-311.
  9. Yaniv Dover & Jacob Goldenberg & Daniel Shapira, 2012. "Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data," Marketing Science, INFORMS, vol. 31(4), pages 689-712, July.
  10. Grant Miller & A. Mushfiq Mobarak, 2015. "Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh," Marketing Science, INFORMS, vol. 34(4), pages 480-499, July.
  11. Franses, Philip Hans, 2021. "Modeling box office revenues of motion pictures✰," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
  12. Rui, Huaxia & Liu, Yizao & Whinston, Andrew, 2012. "Whose and What Chatter Matters? The Effect of Tweets on Movie Sales," Working Paper series 148305, University of Connecticut, Charles J. Zwick Center for Food and Resource Policy.
  13. Yansong Hu & Christophe Van den Bulte, 2014. "Nonmonotonic Status Effects in New Product Adoption," Marketing Science, INFORMS, vol. 33(4), pages 509-533, July.
  14. Beck, Jonathan, 2008. "Diderot´s rule," Discussion Papers, Research Unit: Competition and Innovation SP II 2008-13, WZB Berlin Social Science Center.
  15. Adarsh Anand & Richie Aggarwal & Ompal Singh, 2019. "Using Weibull Distribution for Modeling Bimodal Diffusion Curves: A Naive Framework to Study Product Life Cycle," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(07), pages 1-17, November.
  16. Menezes, Mozart B.C. & da Silveira, Giovani J.C. & Guimarães, Renato, 2018. "Estimating demand variability and capacity costs due to social network influence: The hidden cost of connection," International Journal of Production Economics, Elsevier, vol. 197(C), pages 317-329.
  17. Goić, Marcel & Jerath, Kinshuk & Kalyanam, Kirthi, 2022. "The roles of multiple channels in predicting website visits and purchases: Engagers versus closers," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 656-677.
  18. Yair Orbach & Gila Fruchter, 2014. "Predicting product life cycle patterns," Marketing Letters, Springer, vol. 25(1), pages 37-52, March.
  19. Rae Yule Kim, 2020. "The influx of skeptics: an investigation of the diffusion cycle effect on online review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 821-835, December.
  20. Sinan Aral & Dylan Walker, 2014. "Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment," Management Science, INFORMS, vol. 60(6), pages 1352-1370, June.
  21. Olivier Toubia & Jacob Goldenberg & Rosanna Garcia, 2014. "Improving Penetration Forecasts Using Social Interactions Data," Management Science, INFORMS, vol. 60(12), pages 3049-3066, December.
  22. Inyoung Chae & Andrew T. Stephen & Yakov Bart & Dai Yao, 2017. "Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns," Marketing Science, INFORMS, vol. 36(1), pages 89-104, January.
  23. Tolotti, Marco & Yepez, Jorge, 2020. "Hotelling-Bertrand duopoly competition under firm-specific network effects," Journal of Economic Behavior & Organization, Elsevier, vol. 176(C), pages 105-128.
  24. Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
  25. Florian Probst & Laura Grosswiele & Regina Pfleger, 2013. "Who will lead and who will follow: Identifying Influential Users in Online Social Networks," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(3), pages 179-193, June.
  26. Liye Ma & Ramayya Krishnan & Alan L. Montgomery, 2015. "Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network," Management Science, INFORMS, vol. 61(2), pages 454-473, February.
  27. Julian Runge, & Stefan Wagner & Jörg Claussen & Daniel Klapper, 2016. "Freemium pricing: Evidence from a large-scale field experiment," ESMT Research Working Papers ESMT-16-06, ESMT European School of Management and Technology.
  28. Shi, Mengze & Yang, Botao & Chiang, Jeongwen, 2018. "Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 63-79.
  29. Nejad, Mohammad G. & Amini, Mehdi & Babakus, Emin, 2015. "Success Factors in Product Seeding: The Role of Homophily," Journal of Retailing, Elsevier, vol. 91(1), pages 68-88.
  30. Rajput Nikhil Kumar, 2019. "Gillespie algorithm and diffusion approximation based on Monte Carlo simulation for innovation diffusion: A comparative study," Monte Carlo Methods and Applications, De Gruyter, vol. 25(3), pages 209-215, September.
  31. M. Berk Ataman & Carl F. Mela & Harald J. van Heerde, 2008. "Building Brands," Marketing Science, INFORMS, vol. 27(6), pages 1036-1054, 11-12.
  32. Pescher, Christian & Reichhart, Philipp & Spann, Martin, 2014. "Consumer Decision-making Processes in Mobile Viral Marketing Campaigns," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 43-54.
  33. Jacob Goldenberg & Oded Lowengart & Daniel Shapira, 2009. "Zooming In: Self-Emergence of Movements in New Product Growth," Marketing Science, INFORMS, vol. 28(2), pages 274-292, 03-04.
  34. Chaab, Jafar & Salhab, Rabih & Zaccour, Georges, 2022. "Dynamic pricing and advertising in the presence of strategic consumers and social contagion: A mean-field game approach," Omega, Elsevier, vol. 109(C).
  35. Xueming Luo, 2009. "Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices," Marketing Science, INFORMS, vol. 28(1), pages 148-165, 01-02.
  36. Sebastian Schneider & Frank Huber, 2022. "You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 64-80, February.
  37. Giovanni Modanese, 2023. "The Network Bass Model with Behavioral Compartments," Stats, MDPI, vol. 6(2), pages 1-13, March.
  38. Lotfi, Ali & Naoum-Sawaya, Joe & Lotfi, Aslan & Jiang, Zhengrui, 2024. "To Skim or not to Skim: Studying the Optimal Pricing Strategy for Technology Products," Omega, Elsevier, vol. 127(C).
  39. Yuichiro Kamada & Aniko Öry, 2020. "Contracting with Word-of-Mouth Management," Management Science, INFORMS, vol. 66(11), pages 5094-5107, November.
  40. Yanhao (Max) Wei & Anthony Dukes, 2021. "Cryptocurrency Adoption with Speculative Price Bubbles," Marketing Science, INFORMS, vol. 40(2), pages 241-260, March.
  41. Elias Carroni & Paolo Pin & Simone Righi, 2020. "Bring a Friend! Privately or Publicly?," Management Science, INFORMS, vol. 66(5), pages 2269-2290, May.
  42. Bryan Bollinger & Kenneth Gillingham & A. Justin Kirkpatrick & Steven Sexton, 2022. "Visibility and Peer Influence in Durable Good Adoption," Marketing Science, INFORMS, vol. 41(3), pages 453-476, May.
  43. L. Lucchio & G. Modanese, 2024. "Diffusion on assortative networks: from mean-field to agent-based, via Newman rewiring," The European Physical Journal B: Condensed Matter and Complex Systems, Springer;EDP Sciences, vol. 97(10), pages 1-15, October.
  44. Chung, Jaihak, 2011. "Investigating the roles of online buzz for new product diffusion and its cross-country dynamics," Journal of Business Research, Elsevier, vol. 64(11), pages 1183-1189.
  45. Vahideh Sadat Abedi & Oded Berman & Dmitry Krass, 2014. "Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth," Operations Research, INFORMS, vol. 62(5), pages 994-1013, October.
  46. Ho Kim & Juncai Jiang & Norris I. Bruce, 2021. "Discovering heterogeneous consumer journeys in online platforms: implications for networking investment," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 374-396, March.
  47. Antonio Ladrón-de-Guevara & William Putsis, 2015. "Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 57-70, March.
  48. Sen Pei & Lev Muchnik & Shaoting Tang & Zhiming Zheng & Hernán A Makse, 2015. "Exploring the Complex Pattern of Information Spreading in Online Blog Communities," PLOS ONE, Public Library of Science, vol. 10(5), pages 1-18, May.
  49. Haibing Gao & Huazhong Zhao & Yinliang (Ricky) Tan & Ya (Lisa) Lin & Lai Wei, 2020. "Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value," Production and Operations Management, Production and Operations Management Society, vol. 29(12), pages 2661-2678, December.
  50. Park, Sang-June & Choi, Sungchul, 2016. "Valuation of adopters based on the Bass model for a new product," Technological Forecasting and Social Change, Elsevier, vol. 108(C), pages 63-69.
  51. Hong, Jungsik & Koo, Hoonyoung & Kim, Taegu, 2016. "Easy, reliable method for mid-term demand forecasting based on the Bass model: A hybrid approach of NLS and OLS," European Journal of Operational Research, Elsevier, vol. 248(2), pages 681-690.
  52. Erdem Dogukan Yilmaz & Ivana Naumovska & Milan Miric, 2023. "Does imitation increase or decrease demand for an original product? Understanding the opposing effects of discovery and substitution," Strategic Management Journal, Wiley Blackwell, vol. 44(3), pages 639-671, March.
  53. Elias Carroni & Simone Righi, 2015. "Pricing in Social Networks under Limited Information," Working Papers 1503, University of Namur, Department of Economics.
  54. Zhang, Yuchi & Moe, Wendy W. & Schweidel, David A., 2017. "Modeling the role of message content and influencers in social media rebroadcasting," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 100-119.
  55. Chengde Zheng & Xiaofeng Yu & Qiming Jin, 2017. "How user relationships affect user perceived value propositions of enterprises on social commerce platforms," Information Systems Frontiers, Springer, vol. 19(6), pages 1261-1271, December.
  56. David Godes & José C. Silva, 2012. "Sequential and Temporal Dynamics of Online Opinion," Marketing Science, INFORMS, vol. 31(3), pages 448-473, May.
  57. Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Opinion Leadership and Social Contagion in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 195-212, 03-04.
  58. Samadi, Mohammadreza & Nikolaev, Alexander & Nagi, Rakesh, 2016. "A subjective evidence model for influence maximization in social networks," Omega, Elsevier, vol. 59(PB), pages 263-278.
  59. Saurabh Panwar & P. K. Kapur & Ompal Singh, 2021. "Technology diffusion model with change in adoption rate and repeat purchases: a case of consumer balking," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 12(1), pages 29-36, February.
  60. Amir Heiman & Bruce P. McWilliams & David Zilberman, 2022. "Adoption of Innovations: Comparing the Imitation and the Threshold Models," Foundations and Trends(R) in Marketing, now publishers, vol. 17(1), pages 1-57, June.
  61. Junjie Zhou & Ying-Ju Chen, 2016. "Targeted Information Release in Social Networks," Operations Research, INFORMS, vol. 64(3), pages 721-735, June.
  62. Liu-Thompkins, Yuping & Rogerson, Michelle, 2012. "Rising to Stardom: An Empirical Investigation of the Diffusion of User-generated Content," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 71-82.
  63. Benson Tsz Kin Leung, 2022. "Innovation Diffusion among Case-based Decision-makers," Papers 2203.05785, arXiv.org, revised Jan 2023.
  64. Singhal, Shakshi & Anand, Adarsh & Singh, Ompal, 2020. "Studying dynamic market size-based adoption modeling & product diffusion under stochastic environment," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
  65. Vakratsas, Demetrios & Kolsarici, Ceren, 2008. "A dual-market diffusion model for a new prescription pharmaceutical," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 282-293.
  66. Pinar Yildirim & Yanhao Wei & Christophe Bulte & Joy Lu, 2020. "Social network design for inducing effort," Quantitative Marketing and Economics (QME), Springer, vol. 18(4), pages 381-417, December.
  67. Li, Feng & Du, Timon C. & Wei, Ying, 2023. "This is what’s in store for you: How online social learning affects product positioning," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
  68. Ling Peng & Geng Cui & Yuho Chung & Chunyu Li, 2019. "A multi-facet item response theory approach to improve customer satisfaction using online product ratings," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 960-976, September.
  69. Onishi Hiroshi, 2018. "Consumers’ Social Learning About Videogame Consoles Through Multiple Website Browsing," Journal of Systems Science and Information, De Gruyter, vol. 6(6), pages 495-511, December.
  70. Raghuram Iyengar & Christophe Van den Bulte & Jae Young Lee, 2015. "Social Contagion in New Product Trial and Repeat," Marketing Science, INFORMS, vol. 34(3), pages 408-429, May.
  71. Hariharan, Vijay Ganesh & Talukdar, Debabrata & Kwon, Changhyun, 2015. "Optimal targeting of advertisement for new products with multiple consumer segments," International Journal of Research in Marketing, Elsevier, vol. 32(3), pages 263-271.
  72. David Godes & Dina Mayzlin, 2009. "Firm-Created Word-of-Mouth Communication: Evidence from a Field Test," Marketing Science, INFORMS, vol. 28(4), pages 721-739, 07-08.
  73. Ryo Iwata & Kaoru Kuramoto & Satoshi Kumagai, 2022. "Detecting Chasms and Cracks Using Innovator Scores and Agent Interactions," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 1-15, November.
  74. Eymann, Torsten (Ed.), 2009. "Tagungsband zum Doctoral Consortium der WI 2009 [WI2009 Doctoral Consortium Proceedings]," Bayreuth Reports on Information Systems Management 40, University of Bayreuth, Chair of Information Systems Management.
  75. Colapinto, Cinzia & Sartori, Elena & Tolotti, Marco, 2014. "Awareness, persuasion, and adoption: Enriching the Bass model," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 395(C), pages 1-10.
  76. Delre, Sebastiano A. & Luffarelli, Jonathan, 2023. "Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office," Journal of Business Research, Elsevier, vol. 156(C).
  77. Theo Lynn & Pierangelo Rosati & Guto Leoni Santos & Patricia Takako Endo, 2020. "Sorting the Healthy Diet Signal from the Social Media Expert Noise: Preliminary Evidence from the Healthy Diet Discourse on Twitter," IJERPH, MDPI, vol. 17(22), pages 1-28, November.
  78. Sumiko Asai, 2009. "Sales Patterns of Hit Music in Japan," Journal of Media Economics, Taylor & Francis Journals, vol. 22(2), pages 81-101.
  79. Sabyasachi Mitra & Sam Ransbotham, 2015. "Information Disclosure and the Diffusion of Information Security Attacks," Information Systems Research, INFORMS, vol. 26(3), pages 565-584, September.
  80. Luís Cabral, 2012. "Lock in and switch: Asymmetric information and new product diffusion," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 375-392, September.
  81. Peter Zubcsek & Miklos Sarvary, 2011. "Advertising to a social network," Quantitative Marketing and Economics (QME), Springer, vol. 9(1), pages 71-107, March.
  82. Eun Ah Ryu & EunKyoung Han, 2021. "Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
  83. Gandal, Neil & Bar-Gill, Sagit, 2017. "Online Exploration, Content Choice & Echo Chambers: An Experiment," CEPR Discussion Papers 11909, C.E.P.R. Discussion Papers.
  84. Xiao, Yu & Han, Jingti, 2016. "Forecasting new product diffusion with agent-based models," Technological Forecasting and Social Change, Elsevier, vol. 105(C), pages 167-178.
  85. Jeehong Kim & Wonchang Hur, 2013. "Diffusion of competing innovations in influence networks," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 8(1), pages 109-124, April.
  86. Yingda Lu & Kinshuk Jerath & Param Vir Singh, 2013. "The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation," Management Science, INFORMS, vol. 59(8), pages 1783-1799, August.
  87. Chumnumpan, Pattarin & Shi, Xiaohui, 2019. "Understanding new products’ market performance using Google Trends," Australasian marketing journal, Elsevier, vol. 27(2), pages 91-103.
  88. Gaia Rubera, 2015. "Design Innovativeness and Product Sales' Evolution," Marketing Science, INFORMS, vol. 34(1), pages 98-115, January.
  89. Yogesh V. Joshi & Andres Musalem, 2021. "When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth," Marketing Science, INFORMS, vol. 40(1), pages 168-188, January.
  90. Gila E. Fruchter & Ashutosh Prasad & Christophe Van den Bulte, 2022. "Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence," Management Science, INFORMS, vol. 68(6), pages 4725-4741, June.
  91. Fruchter, Gila E. & Van den Bulte, Christophe, 2011. "Why the Generalized Bass Model leads to odd optimal advertising policies," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 218-230.
  92. Abedi, Vahideh Sadat, 2019. "Compartmental diffusion modeling: Describing customer heterogeneity & communication network to support decisions for new product introductions," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 536(C).
  93. Jing Wang & Anocha Aribarg & Yves F. Atchadé, 2013. "Modeling Choice Interdependence in a Social Network," Marketing Science, INFORMS, vol. 32(6), pages 977-997, November.
  94. František Pollák & Peter Markovič, 2021. "Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market," Administrative Sciences, MDPI, vol. 11(3), pages 1-16, July.
  95. Rand, William & Rust, Roland T., 2011. "Agent-based modeling in marketing: Guidelines for rigor," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 181-193.
  96. Christian Fieseler & Matthes Fleck, 2013. "The Pursuit of Empowerment through Social Media: Structural Social Capital Dynamics in CSR-Blogging," Journal of Business Ethics, Springer, vol. 118(4), pages 759-775, December.
  97. Teck-Hua Ho & Shan Li & So-Eun Park & Zuo-Jun Max Shen, 2012. "Customer Influence Value and Purchase Acceleration in New Product Diffusion," Marketing Science, INFORMS, vol. 31(2), pages 236-256, March.
  98. Tuan Q. Phan & David Godes, 2018. "The Evolution of Influence Through Endogenous Link Formation," Marketing Science, INFORMS, vol. 37(2), pages 259-278, March.
  99. Clarence Lee & Elie Ofek & Thomas J. Steenburgh, 2018. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged," Management Science, INFORMS, vol. 64(6), pages 2473-2495, June.
  100. Cambra-Fierro, Jesús & Gao, Lily (Xuehui) & Melero-Polo, Iguácel, 2021. "The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value," Journal of Business Research, Elsevier, vol. 125(C), pages 103-119.
  101. Gil Appel & Eitan Muller, 2021. "Adoption patterns over time: a replication," Marketing Letters, Springer, vol. 32(4), pages 499-511, December.
  102. Feichtinger, Gustav & Grass, Dieter & Hartl, Richard F. & Kort, Peter M. & Seidl, Andrea, 2024. "The digital economy and advertising diffusion models: Critical mass and the Stalling equilibrium," European Journal of Operational Research, Elsevier, vol. 318(3), pages 966-978.
  103. Silvestrini, Paolo & Amato, Umberto & Vettoliere, Antonio & Silvestrini, Stefano & Ruggiero, Berardo, 2017. "Rate equation leading to hype-type evolution curves: A mathematical approach in view of analysing technology development," Technological Forecasting and Social Change, Elsevier, vol. 116(C), pages 1-12.
  104. Ding, Fei & Liu, Yun, 2009. "A decision theoretical approach for diffusion promotion," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 388(17), pages 3572-3580.
  105. Sang-Gun Lee & Eui-bang Lee & Chang-Gyu Yang, 2014. "Strategies for ICT product diffusion: the case of the Korean mobile communications market," Service Business, Springer;Pan-Pacific Business Association, vol. 8(1), pages 65-81, March.
  106. Vahideh Sadat Abedi & Oded Berman & Fred M. Feinberg & Dmitry Krass, 2022. "Strategic new product media planning under emergent channel substitution and synergy," Production and Operations Management, Production and Operations Management Society, vol. 31(5), pages 2143-2166, May.
  107. S. Hun Seog & Yong J. Hyun, 2009. "Financing as a Marketing Strategy," Marketing Science, INFORMS, vol. 28(3), pages 526-540, 05-06.
  108. Rishika Rishika & Jui Ramaprasad, 2019. "The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior," Management Science, INFORMS, vol. 65(7), pages 3398-3422, July.
  109. Yogesh V. Joshi & David J. Reibstein & Z. John Zhang, 2009. "Optimal Entry Timing in Markets with Social Influence," Management Science, INFORMS, vol. 55(6), pages 926-939, June.
  110. Eryarsoy, Enes & Delen, Dursun & Davazdahemami, Behrooz & Topuz, Kazim, 2021. "A novel diffusion-based model for estimating cases, and fatalities in epidemics: The case of COVID-19," Journal of Business Research, Elsevier, vol. 124(C), pages 163-178.
  111. Gentina, Elodie & Butori, Raphaëlle & Heath, Timothy B., 2014. "Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership," Journal of Business Research, Elsevier, vol. 67(2), pages 83-91.
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