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Content
October 2023, Volume 18, Issue 1
- 1-93 Artificial Intelligence in Marketing and Consumer Behavior Research
by TaeWoo Kim & Umair Usman & Aaron Garvey & Adam Duhachek
August 2023, Volume 17, Issue 4
- 227-291 Leveraging Online Search Data as a Source of Marketing Insights
by Rex Yuxing Du & Tsung-Yiou Hsieh
November 2022, Volume 17, Issue 3
- 140-226 The Rise of Mobile Marketing: A Decade of Research in Review
by Zeynep Aydin-Gokgoz & M. Berk Ataman & Gerrit van Bruggen
July 2022, Volume 17, Issue 2
- 57-138 Marketing and Firm Value
by Shuba Srinivasan & Dominique M. Hanssens
June 2022, Volume 17, Issue 1
- 1-57 Adoption of Innovations: Comparing the Imitation and the Threshold Models
by Amir Heiman & Bruce P. McWilliams & David Zilberman
April 2022, Volume 16, Issue 4
- 422-493 Audio and Visual Analytics in Marketing and Artificial Empathy
by Shasha Lu & Hye-Jin Kim & Yinghui Zhou & Li Xiao & Min Ding
April 2022, Volume 16, Issue 3
- 308-421 Language Research in Marketing
by Ann Kronrod
March 2022, Volume 16, Issue 1-2
- 1-307 Reflections of Eminent Marketing Scholars
by Dawn Iacobucci
March 2022, Volume 15, Issue 4
- 213-292 Social Media Analytics and Its Applications in Marketing
by Sangkil Moon & Dawn Iacobucci
January 2022, Volume 15, Issue 3
- 153-212 Privacy and Consumer Empowerment in Online Advertising
by W. Jason Choi & Kinshuk Jerath
January 2022, Volume 15, Issue 2
- 86-152 Studying Healthcare from a Marketing Perspective
by Dawn Iacobucci & Deidre Popovich
September 2021, Volume 15, Issue 1
- 1-85 Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
by Alvin J. Silk & Ernst R. Berndt
November 2020, Volume 14, Issue 4
- 237-316 Brands: An Integrated Marketing, Finance, and Societal Perspective
by Calder, Bobby J.
August 2020, Volume 14, Issue 3
- 173-236 Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments
by Brei, Vinicius Andrade
July 2020, Volume 14, Issue 2
- 53-172 Crowdfunding Platforms: Ecosystem and Evolution
by Tan, Yee Heng & Reddy, Srinivas K.
June 2020, Volume 11, Issue 1
- 1-52 A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?
by Chung, Doug J. & Kim, Byungyeon & Syam, Niladri B.
December 2019, Volume 13, Issue 2-4
- 1-77–529 Structural Models of the Prescription Drug Market
by Iacobucci, Dawn
December 2019, Volume 13, Issue 1
- 1-1–76 Structural Models of the Prescription Drug Market
by Ching, Andrew T. & Hermosilla, Manuel & Liu, Qiang
December 2019, Volume 12, Issue 4
- 278–400-278–400 Measurement in Marketing
by Baumgartner, Hans & Weijters, Bert
June 2019, Volume 12, Issue 3
- 167-277 The Impact of Risk Communication on Consumption and Consumer Well-Being
by Martin, Ingrid M. & Stewart, David W.
April 2019, Volume 12, Issue 2
- 80-166 Consumer Culture Theory: Development, Critique, Application and Prospects
by Arnould, Eric & Press, Melea & Salminen, Emma & Tillotson, Jack S.
December 2018, Volume 12, Issue 1
- 1-79 Multichannel Retailing: A Review and Research Agenda
by Liu, Huan & Lobschat, Lara & Verhoef, Peter C.
November 2018, Volume 11, Issue 4
- 215-301 Modeling Dynamic Relations Among Marketing and Performance Metrics
by Pauwels, Koen H.
November 2018, Volume 11, Issue 3
- 143-214 Sales Force Compensation: Trends and Research Opportunities
by Rouziès, Dominique & Onyemah, Vincent
July 2018, Volume 11, Issue 1
- 1-71 Consumer Informational Privacy: Current Knowledge and Research Directions
by Beke, Frank T. & Eggers, Felix & Verhoef, Peter C.
October 2017, Volume 10, Issue 4
- 215-333 Entertainment Marketing
by Foutz, Natasha Zhang
May 2017, Volume 10, Issue 3
- 153-214 The Cultural Meaning of Brands
by Torelli, Carlos J. & Rodas, Maria A. & Stoner, Jennifer L.
January 2017, Volume 10, Issue 2
- 61-151 Ethnography for Marketing and Consumer Research
by Venkatesh, Alladi & Crockett, David & Cross, Samantha & Chen, Steven
August 2016, Volume 10, Issue 1
- 1-59 The Information-Economics Perspective on Brand Equity
by Erdem, Tülin & Swait, Joffre
August 2016, Volume 9, Issue 4
- 267-336 Experimental Economics in Marketing
by Haruvy, Ernan
December 2015, Volume 9, Issue 3
- 175-266 Marketing Dynamics: A Primer on Estimation and Control
by Naik, Prasad A.
December 2015, Volume 9, Issue 2
- 83-174 Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis
by Iacobucci, Dawn & Popovich, Deidre L. & Bakamitsos, Georgios A. & Posavac, Steven S. & Kardes, Frank R.
November 2015, Volume 9, Issue 1
- 1-82 Persistent Preferences in Market Place Choices: Brand Loyalty, Choice Inertia, and Something in Between
by Muthukrishnan, A. V.
October 2015, Volume 8, Issue 3-4
June 2015, Volume 8, Issue 2
- 69-145 The Emotional Shopper: Assessing the Effectiveness of Retail Therapy
by Lee, Leonard
March 2015, Volume 8, Issue 1
- 1-68 Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability
by Kimes, Sheryl E. & Wirtz, Jochen
November 2014, Volume 7, Issue 4
- 231-351 Consumer Financial Behavior
by van Raaij, W. Fred
November 2014, Volume 7, Issue 3
- 181-230 Consumers' Purchase Intentions and their Behavior
by Morwitz, Vicki
April 2014, Volume 7, Issue 2
- 109-179 Culture and Consumer Behavior
by Chiu, Chi-yue & Kwan, Letty Y.-Y. & Li, Dongmei & Peng, Luluo & Peng, Siqing
September 2013, Volume 7, Issue 1
- 1-108 The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions
by Sethuraman, Raj & Raju, Jagmohan
December 2012, Volume 6, Issue 3–4
- 151-326 Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance
by Krug, Kersti & Weinberg, Charles B.
December 2012, Volume 6, Issue 2
March 2012, Volume 6, Issue 1
- 1-61 Product Assortment and Consumer Choice: An Interdisciplinary Review
by Chernev, Alexander
November 2011, Volume 5, Issue 4
- 197-258 Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
by Bijmolt, Tammo H. A. & Dorotic, Matilda & Verhoef, Peter C.
July 2011, Volume 5, Issue 3
- 113-196 Is Food Marketing Making Us Fat? A Multi-Disciplinary Review
by Chandon, Pierre & Wansink, Brian
May 2011, Volume 5, Issue 2
- 55-112 Experience Marketing: Concepts, Frameworks and Consumer Insights
by Schmitt, Bernd
September 2010, Volume 5, Issue 1
- 1-53 Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?
by Armelini, Guillermo & Villanueva, Julian
July 2010, Volume 4, Issue 4
- 209-332 Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
by van Bruggen, Gerrit H. & Wierenga, Berend
May 2010, Volume 4, Issue 3
- 129-207 Market Response and Marketing Mix Models: Trends and Research Opportunities
by Bowman, Douglas & Gatignon, Hubert
May 2010, Volume 4, Issue 2
- 77-128 Marketing and Innovation Management: An Integrated Perspective
by Ofek, Elie & Toubia, Olivier
March 2010, Volume 4, Issue 1
- 1-75 Internet Auctions
by Haruvy, Ernan & Popkowski Leszczyc, Peter T. L.
October 2009, Volume 3, Issue 4
- 177-268 Promotion Dynamics
by Neslin, Scott A. & van Heerde, Harald J.
September 2009, Volume 3, Issue 3
- 127-176 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?
by Raghubir, Priya & Tyebjee, Tyzoon T. & Lin, Ying-Ching
April 2009, Volume 3, Issue 2
- 75-126 Sponsored Search Auctions: Research Opportunities in Marketing
by Yao, Song & Mela, Carl F.
March 2009, Volume 3, Issue 1
- 1-74 Consumer Search Behavior and Its Effect on Markets
by Ratchford, Brian T.
October 2008, Volume 2, Issue 3–4
September 2008, Volume 2, Issue 2
- 97-184 Choice Models in Marketing: Economic Assumptions, Challenges and Trends
by Chandukala, Sandeep R. & Kim, Jaehwan & Otter, Thomas & Rossi, Peter E. & Allenby, Greg M.
August 2008, Volume 2, Issue 1
- 1-96 Customer Lifetime Value — The Path to Profitability
by Kumar, V.
August 2008, Volume 1, Issue 4
- 231-320 Eye Tracking for Visual Marketing
by Wedel, Michel & Pieters, Rik
January 2008, Volume 1, Issue 3
- 191-230 Brand Attachment: Constructs, Consequences, and Causes
by Park, C. Whan & MacInnis, Deborah J. & Priester, Joseph
August 2007, Volume 1, Issue 2
- 97-189 Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume
by MacInnis, Deborah J. & Chun, Hae Eun
March 2007, Volume 1, Issue 1
- 1-95 Customer Equity: Measurement, Management and Research Opportunities
by Villanueva, Julian & Hanssens, Dominique M.