Financing as a Marketing Strategy
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DOI: 10.1287/mksc.1080.0423
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- Labrecque, Lauren I. & vor dem Esche, Jonas & Mathwick, Charla & Novak, Thomas P. & Hofacker, Charles F., 2013. "Consumer Power: Evolution in the Digital Age," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 257-269.
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Keywords
Internet fund; word of mouth; monitoring; bargaining power; film production;All these keywords.
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