The influx of skeptics: an investigation of the diffusion cycle effect on online review
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DOI: 10.1007/s12525-020-00417-4
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Cited by:
- Emmanuel H. Yindi & Immaculate Maumoh & Prisillah L. Mahavile, 2021. "Exploring the role of Awareness, Government Policy, and Infrastructure in adapting B2C E-Commerce to East African Countries," Papers 2102.11729, arXiv.org.
- Prashanth Ravula, 2023. "Impact of delivery performance on online review ratings: the role of temporal distance of ratings," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 149-159, June.
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More about this item
Keywords
Online review; Negative review; Mobile app adoption; Product adoption; Innovation diffusion; Mobile app market;All these keywords.
JEL classification:
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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