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Using cognitive theory to explain entrepreneurial risk-taking: Challenging conventional wisdom

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Cited by:

  1. Maria Claudia Angel Ferrero & Véronique Bessière, 2016. "From Lab to Venture: Cognitive Factors Influencing Researchers' Decision to Start a Venture," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 101-131, June.
  2. Ingrid Verheul & Martin Carree & Roy Thurik, 2009. "Allocation and productivity of time in new ventures of female and male entrepreneurs," Small Business Economics, Springer, vol. 33(3), pages 273-291, October.
  3. Hongyan Fang & John R. Nofsinger, 2009. "Risk Aversion, Entrepreneurial Risk, and Portfolio Selection," Journal of Entrepreneurial Finance, Pepperdine University, Graziadio School of Business and Management, vol. 13(2), pages 25-55, Fall.
  4. Kevin Hindle, 2004. "Choosing Qualitative Methods for Entrepreneurial Cognition Research: A Canonical Development Approach," Entrepreneurship Theory and Practice, , vol. 28(6), pages 575-607, November.
  5. Jasna Auer Antoncic & Bostjan Antoncic & Darja Kobal Grum & Mitja Ruzzier, 2018. "The Big Five Personality Of The Sme Manager And Their Company’S Performance," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-23, December.
  6. Nabiha Nefzi, 2018. "Fear Of Failure And Entrepreneurial Risk Perception," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 6(2), pages 45-58, December.
  7. Gabriele Pellegrino & Mariacristina Piva & Marco Vivarelli, 2015. "How do new entrepreneurs innovate?," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 42(3), pages 323-341, September.
  8. Faragó, Klára & Kiss, Orhidea & Boros, János, 2008. "Risk-taking in entrepreneurs, compared to criminals and students: The role of uncertainty and stakes," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(6), pages 2231-2241, December.
  9. Just, David R. & Zilberman, David, 2005. "Behavior, Production and Competition," Working Papers 127075, Cornell University, Department of Applied Economics and Management.
  10. Krista B. Lewellyn & Maureen I. Muller-Kahle, 2016. "A configurational approach to understanding gender differences in entrepreneurial activity: a fuzzy set analysis of 40 countries," International Entrepreneurship and Management Journal, Springer, vol. 12(3), pages 765-790, September.
  11. Nathalie Gröfke & Valérie Duplat & Christopher Wickert & Brian Tjemkes, 2021. "A Multi-Stakeholder Perspective on Food Labelling for Environmental Sustainability: Attitudes, Perceived Barriers, and Solution Approaches towards the “Traffic Light Index”," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
  12. T. K. Das & Bing-Sheng Teng, 1998. "Time and Entrepreneurial Risk Behavior," Entrepreneurship Theory and Practice, , vol. 22(2), pages 69-88, January.
  13. Grichnik, Dietmar & Smeja, Alexander & Welpe, Isabell, 2010. "The importance of being emotional: How do emotions affect entrepreneurial opportunity evaluation and exploitation?," Journal of Economic Behavior & Organization, Elsevier, vol. 76(1), pages 15-29, October.
  14. Yeng Keat & Nasiru, 2015. "Perceived Effective Entrepreneurship Education and Entrepreneurial Intention: The Role of the Perception of University Support and Perceived Creativity Disposition," Journal of Education and Vocational Research, AMH International, vol. 6(2), pages 70-79.
  15. Daniel P. Forbes, 2005. "The Effects of Strategic Decision Making on Entrepreneurial Self–Efficacy," Entrepreneurship Theory and Practice, , vol. 29(5), pages 599-626, September.
  16. Daniela Gimenez-Jimenez & Linda F. Edelman & Alexandra Dawson & Andrea Calabrò, 2022. "Women entrepreneurs’ progress in the venturing process: the impact of risk aversion and culture," Small Business Economics, Springer, vol. 58(2), pages 1091-1111, February.
  17. Heidenreich, Stefan & Mohr, Alexander & Puck, Jonas, 2015. "Political strategies, entrepreneurial overconfidence and foreign direct investment in developing countries," Journal of World Business, Elsevier, vol. 50(4), pages 793-803.
  18. Lado-Sestayo Rubén & Neira-Gómez Isabel & Chasco-Yrigoyen Coro, 2017. "Entrepreneurship at Regional Level: Temporary and Neighborhood Effects," Entrepreneurship Research Journal, De Gruyter, vol. 7(4), pages 1-12, October.
  19. Martijn Adriaan Boermans & Daan Willebrands, 2017. "Entrepreneurship, risk perception and firm performance," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 31(4), pages 557-569.
  20. Yan Li & David Ahlstrom, 2020. "Risk-taking in entrepreneurial decision-making: A dynamic model of venture decision," Asia Pacific Journal of Management, Springer, vol. 37(3), pages 899-933, September.
  21. James Fiet & Pankaj Patel, 2008. "Entrepreneurial Discovery as Constrained, Sytematic Search," Small Business Economics, Springer, vol. 30(3), pages 215-229, March.
  22. Theresa Michl & Stefan Taing, 2010. "An Economic and Neuroscientific Comparison of Strategic Decision-making," Chapters, in: Angela A. Stanton & Mellani Day & Isabell M. Welpe (ed.), Neuroeconomics and the Firm, chapter 10, Edward Elgar Publishing.
  23. Megan K. Haller & Eric W. Welch, 2014. "Entrepreneurial Behavior of Academic Scientists: Network and Cognitive Determinants of Commitment to Grant Submissions and Award Outcomes," Entrepreneurship Theory and Practice, , vol. 38(4), pages 807-831, July.
  24. Enrico Santarelli & Marco Vivarelli, 2007. "Entrepreneurship and the process of firms’ entry, survival and growth," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 16(3), pages 455-488, June.
  25. Tran, Yen & Truong, Anh Tran Tram, 2022. "Knowledge recontextualization by returnee entrepreneurs: The dynamic learning perspective," Journal of International Management, Elsevier, vol. 28(3).
  26. Francesco Bogliacino & Iván González-Gallo, 2015. "Aspirations, Prospect Theory and entrepreneurship: evidence from Colombia," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 62(3), pages 271-290, September.
  27. Šarlija, Nataša & Bilandžić, Ana, 2018. "Does Innovation Matter for SMEs' growth in Croatia?," 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disruptive Change (Dubrovnik, 2018), in: 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disrupt, pages 356-375, Governance Research and Development Centre (CIRU), Zagreb.
  28. Ronald K. Mitchell & Lowell W. Busenitz & Barbara Bird & Connie Marie Gaglio & Jeffery S. McMullen & Eric A. Morse & J. Brock Smith, 2007. "The Central Question in Entrepreneurial Cognition Research 2007," Entrepreneurship Theory and Practice, , vol. 31(1), pages 1-27, January.
  29. Douglas, Evan J., 2013. "Reconstructing entrepreneurial intentions to identify predisposition for growth," Journal of Business Venturing, Elsevier, vol. 28(5), pages 633-651.
  30. Dutta, Dev K. & Thornhill, Stewart, 2008. "The evolution of growth intentions: Toward a cognition-based model," Journal of Business Venturing, Elsevier, vol. 23(3), pages 307-332, May.
  31. Boso, Nathaniel & Story, Vicky M. & Cadogan, John W., 2013. "Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy," Journal of Business Venturing, Elsevier, vol. 28(6), pages 708-727.
  32. Zhao Li & Wangbing Liang & Jingfeng Luo, 2022. "Impact of COVID-19 Outbreak Risk Perception on Willingness to Consume Products from Restaurants: Mediation Effect of Risk Attitude," Sustainability, MDPI, vol. 14(10), pages 1-16, May.
  33. Mateja Drnovšek & Sanda Franiæ & Alenka Slavec, 2018. "Exploring antecedents of business angels’ intention to invest," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 36(2), pages 701-734.
  34. Rodgers, Waymond & Al Shammakhi, Badriya N. & Jeaneth, Johansson & Wincent, Joakim & Adams, Kweku, 2020. "DIY Entrepreneurship: a decision-pathway framework for ethical thought structures," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
  35. Leonidas A. Zampetakis & Vassilis S. Moustakis, 2010. "An exploratory research on the factors stimulating corporate entrepreneurship in the Greek public sector," International Journal of Manpower, Emerald Group Publishing Limited, vol. 31(8), pages 871-887, November.
  36. Cécile Fonrouge, 2002. "Les Dirigeants Dans Le Secteur Des Tic Pensent-Ils Différemment ?," Post-Print halshs-00692272, HAL.
  37. Iman Aghaei & Amin Sokhanvar, 2020. "Factors influencing SME owners’ continuance intention in Bangladesh: a logistic regression model," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 10(3), pages 391-415, September.
  38. Gerrit de Wit & Haibo Zhou, 2009. "Determinants and dimensions of firm growth," Scales Research Reports H200903, EIM Business and Policy Research.
  39. Elco van Burg & A. Georges L. Romme, 2014. "Creating the Future Together: Toward a Framework for Research Synthesis in Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 38(2), pages 369-397, March.
  40. Johann Peter Murmann & Deepak Sardana, 2013. "Successful entrepreneurs minimize risk," Australian Journal of Management, Australian School of Business, vol. 38(1), pages 191-215, April.
  41. Emre Şahin Dölarslan & Akin Koçak & Alper Özer, 2017. "“Bats Are Blind?” Cognitive Biases In Risk Perception Of Entrepreneurs," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 22(03), pages 1-13, September.
  42. Joseph McManus, 2018. "Hubris and Unethical Decision Making: The Tragedy of the Uncommon," Journal of Business Ethics, Springer, vol. 149(1), pages 169-185, April.
  43. Ravasi, Davide & Turati, Carlo, 2005. "Exploring entrepreneurial learning: a comparative study of technology development projects," Journal of Business Venturing, Elsevier, vol. 20(1), pages 137-164, January.
  44. Neira, Isabel & Portela, Marta & Cancelo, Maite Cancelo & Calvo, Nuria, 2013. "Social and human capital as determining factors of entrepreneurship in the Spanish Regions," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 26, pages 115-139.
  45. Andranik Tumasjan & Isabell Welpe & Matthias Spörrle, 2013. "Easy Now, Desirable Later: The Moderating Role of Temporal Distance in Opportunity Evaluation and Exploitation," Entrepreneurship Theory and Practice, , vol. 37(4), pages 859-888, July.
  46. Heinrichs, Simon & Walter, Sascha, 2013. "Who Becomes an Entrepreneur? A 30-Years-Review of Individual-Level Research and an Agenda for Future Research," EconStor Preprints 68590, ZBW - Leibniz Information Centre for Economics.
  47. Cardon, Melissa S. & Zietsma, Charlene & Saparito, Patrick & Matherne, Brett P. & Davis, Carolyn, 2005. "A tale of passion: New insights into entrepreneurship from a parenthood metaphor," Journal of Business Venturing, Elsevier, vol. 20(1), pages 23-45, January.
  48. Dubard Barbosa, Saulo & Fayolle, Alain & Smith, Brett R., 2019. "Biased and overconfident, unbiased but going for it: How framing and anchoring affect the decision to start a new venture," Journal of Business Venturing, Elsevier, vol. 34(3), pages 528-557.
  49. Geoffrey M. Kistruck & Patrick Shulist, 2021. "Linking Management Theory with Poverty Alleviation Efforts Through Market Orchestration," Journal of Business Ethics, Springer, vol. 173(2), pages 423-446, October.
  50. G. Page West III & G. Dale Meyer, 1998. "Temporal Dimensions of Opportunistic Change in Technology-Based Ventures," Entrepreneurship Theory and Practice, , vol. 22(2), pages 31-52, January.
  51. Mayadunne, Sanjaya & Park, Sungjune, 2016. "An economic model to evaluate information security investment of risk-taking small and medium enterprises," International Journal of Production Economics, Elsevier, vol. 182(C), pages 519-530.
  52. Dave Valliere, 2019. "Refining national culture and entrepreneurship: the role of subcultural variation," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-22, December.
  53. George Acheampong, 2017. "Beyond the EJ model: entrepreneurial orientation and industry choice of Ghanaian entrepreneurs," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 7(1), pages 1-10, December.
  54. Yoojung Ahn, 2022. "A Socio-cognitive Model of Sustainability Performance: Linking CEO Career Experience, Social Ties, and Attention Breadth," Journal of Business Ethics, Springer, vol. 175(2), pages 303-321, January.
  55. Petrit Ademi & Monika C. Schuhmacher & Andrew L. Zacharakis, 2023. "Evaluating Affordance-Based Opportunities: A Conjoint Experiment of Corporate Venture Capital Managers’ Decision-Making," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2293-2322, November.
  56. Kangogo, Daniel & Dentoni, Domenico & Bijman, Jos, 2021. "Adoption of climate‐smart agriculture among smallholder farmers: Does farmer entrepreneurship matter?," Land Use Policy, Elsevier, vol. 109(C).
  57. Dietmar Grichnik & Alexander Smeja & Isabell Welpe, 2010. "The Importance of Being Emotional: How do Emotions Affect Entrepreneurial Opportunity Evaluation and Exploitation?," Post-Print hal-00856603, HAL.
  58. Chien-Chi Tseng, 2014. "Entrepreneurial Opportunities for Wind-Energy Markets in Three Emerging Economies," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 10(2), pages 63-88.
  59. Simon, Mark & Shrader, Rodney C., 2012. "Entrepreneurial actions and optimistic overconfidence: The role of motivated reasoning in new product introductions," Journal of Business Venturing, Elsevier, vol. 27(3), pages 291-309.
  60. Berthold, Norbert & Kullas, Matthias & Neumann, Michael, 2007. "Motivatoren und Demotivatoren für Unternehmer im deutschen Maschinen- und Anlagenbau," Discussion Paper Series 98, Julius Maximilian University of Würzburg, Chair of Economic Order and Social Policy.
  61. Joohee Kim & Yonghwi Noh, 2016. "The effects of psychological capital and risk tolerance on service workers’ internal motivation for firm performance and entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 12(3), pages 681-696, September.
  62. Michael Sheppard, 2020. "The relationship between discretionary slack and growth in small firms," International Entrepreneurship and Management Journal, Springer, vol. 16(1), pages 195-219, March.
  63. Baillette, Paméla & Barlette, Yves & Leclercq-Vandelannoitte, Aurélie, 2018. "Bring your own device in organizations: Extending the reversed IT adoption logic to security paradoxes for CEOs and end users," International Journal of Information Management, Elsevier, vol. 43(C), pages 76-84.
  64. Kraft, Priscilla S. & Günther, Christina & Kammerlander, Nadine H. & Lampe, Jan, 2022. "Overconfidence and entrepreneurship: A meta-analysis of different types of overconfidence in the entrepreneurial process," Journal of Business Venturing, Elsevier, vol. 37(4).
  65. Marcus T. Wolfe & Pankaj C. Patel, 2016. "Grit and self-employment: a multi-country study," Small Business Economics, Springer, vol. 47(4), pages 853-874, December.
  66. Zhang Pingying & Wang Dongyuan D. & Owen Crystal L., 2015. "A Study of Entrepreneurial Intention of University Students," Entrepreneurship Research Journal, De Gruyter, vol. 5(1), pages 61-82, January.
  67. Yar, Daniel & Wennberg, Karl & Berglund, Henrik, 2008. "Creativity In Entrepreneurship Education," SSE/EFI Working Paper Series in Business Administration 2008:4, Stockholm School of Economics, revised 03 Apr 2008.
  68. Dominic Bergers, 2021. "Individual differences in the susceptibility of biases relevant in price management: a state-of-the-art article," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(4), pages 497-528, August.
  69. Takawira Munyaradzi Ndofirepi, 2020. "Relationship between entrepreneurship education and entrepreneurial goal intentions: psychological traits as mediators," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-20, December.
  70. Hönl, Andreas & Meissner, Philip & Wulf, Torsten, 2017. "Risk attribution theory: An exploratory conceptualization of individual choice under uncertainty," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 67(C), pages 20-27.
  71. Jasna Auer Antoncic & Bostjan Antoncic & Matjaz Gantar & Robert D. Hisrich & Lawrence J. Marks & Alexandre A. Bachkirov & Zhaoyang Li & Pierre Polzin & Jose L. Borges & Antonio Coelho & Marja-Liisa Ka, 2018. "Risk-Taking Propensity and Entrepreneurship: The Role of Power Distance," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 26(01), pages 1-26, March.
  72. Rizwan Ullah Khan & Yashar Salamzadeh & Syed Zulfiqar Ali Shah & Mazhar Hussain, 2021. "Factors affecting women entrepreneurs’ success: a study of small- and medium-sized enterprises in emerging market of Pakistan," Journal of Innovation and Entrepreneurship, Springer, vol. 10(1), pages 1-21, December.
  73. Samuel Mongrut & Nidia Juárez, 2018. "Valuation of Start-ups: A Behavioral and Strategic Perspective," Remef - Revista Mexicana de Economía y Finanzas Nueva Época REMEF (The Mexican Journal of Economics and Finance), Instituto Mexicano de Ejecutivos de Finanzas, IMEF, vol. 13(3), pages 419-439, Julio-Sep.
  74. Asma Basit, 2017. "Ethnography of Female Diaspora Networks: The Emerging Case of Pakistani Female Entrepreneurs in London," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 3(1), pages 1-15, January.
  75. Werner Bönte & Vivien D. Procher & Diemo Urbig, 2016. "Biology and Selection into Entrepreneurship—The Relevance of Prenatal Testosterone Exposure," Entrepreneurship Theory and Practice, , vol. 40(5), pages 1121-1148, September.
  76. Donna Marie De Carolis & Barrie E. Litzky & Kimberly A. Eddleston, 2009. "Why Networks Enhance the Progress of New Venture Creation: The Influence of Social Capital and Cognition," Entrepreneurship Theory and Practice, , vol. 33(2), pages 527-545, March.
  77. Linda Edelman & Helena Yli–Renko, 2010. "The Impact of Environment and Entrepreneurial Perceptions on Venture-Creation Efforts: Bridging the Discovery and Creation Views of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 34(5), pages 833-856, September.
  78. María José Rodríguez-Gutiérrez & Isidoro Romero & Zhikun Yu, 2020. "Guanxi and risk-taking propensity in Chinese immigrants’ businesses," International Entrepreneurship and Management Journal, Springer, vol. 16(1), pages 305-325, March.
  79. McVea, John F., 2009. "A field study of entrepreneurial decision-making and moral imagination," Journal of Business Venturing, Elsevier, vol. 24(5), pages 491-504, September.
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  81. Joy Buchanan & Bart Wilson, 2014. "An experiment on protecting intellectual property," Experimental Economics, Springer;Economic Science Association, vol. 17(4), pages 691-716, December.
  82. Amanor-Boadu, Vincent, 2006. "Putting Entrepreneurship into Agricultural Economics: Research and Teaching Perspectives—Discussion," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 38(2), pages 441-444, August.
  83. Baron, Robert A., 1998. "Cognitive mechanisms in entrepreneurship: why and when enterpreneurs think differently than other people," Journal of Business Venturing, Elsevier, vol. 13(4), pages 275-294, July.
  84. McKelvie, Alexander & Haynie, J. Michael & Gustavsson, Veronica, 2011. "Unpacking the uncertainty construct: Implications for entrepreneurial action," Journal of Business Venturing, Elsevier, vol. 26(3), pages 273-292, May.
  85. Dan K. Hsu & Johan Wiklund & Richard D. Cotton, 2017. "Success, Failure, and Entrepreneurial Reentry: An Experimental Assessment of the Veracity of Self–Efficacy and Prospect Theory," Entrepreneurship Theory and Practice, , vol. 41(1), pages 19-47, January.
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  104. Caliendo, Marco & Fossen, Frank & Kritikos, Alexander, 2010. "The impact of risk attitudes on entrepreneurial survival," Journal of Economic Behavior & Organization, Elsevier, vol. 76(1), pages 45-63, October.
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  107. Bhattacharya, Abhi & Misra, Shekhar & Sardashti, Hanieh, 2019. "Strategic orientation and firm risk," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 509-527.
  108. Louis D. Marino & Franz T. Lohrke & John S. Hill & K. Mark Weaver & Tulus Tambunan, 2008. "Environmental Shocks and SME Alliance Formation Intentions in an Emerging Economy: Evidence from the Asian Financial Crisis in Indonesia," Entrepreneurship Theory and Practice, , vol. 32(1), pages 157-183, January.
  109. Ronald K. Mitchell & J. Brock Smith & Eric A. Morse & Kristie W. Seawright & Ana Maria Peredo & Brian McKenzie, 2002. "Are Entrepreneurial Cognitions Universal? Assessing Entrepreneurial Cognitions across Cultures," Entrepreneurship Theory and Practice, , vol. 26(4), pages 9-32, July.
  110. Murat Yalcintas & Oyk㜠Iyigãœn & Gokhan Karabulut, 2023. "Personal Characteristics And Intention For Entrepreneurship," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 68(02), pages 539-561.
  111. Maw–Der Foo, 2011. "Emotions and Entrepreneurial Opportunity Evaluation," Entrepreneurship Theory and Practice, , vol. 35(2), pages 375-393, March.
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  114. Rui He & Jianjun Jin & Foyuan Kuang & Chenyang Zhang & Tong Guan, 2019. "Farmers’ Risk Cognition, Risk Preferences and Climate Change Adaptive Behavior: A Structural Equation Modeling Approach," IJERPH, MDPI, vol. 17(1), pages 1-13, December.
  115. Hernan E. Riquelme & Abdulaziz Alqallaf, 2020. "Anticipated emotions and their effects on risk and opportunity evaluations," Journal of International Entrepreneurship, Springer, vol. 18(3), pages 312-335, September.
  116. Ahmad Isa Abdullahi & Fakhrul Anwar Zainol, 2016. "The Impact of Socio-cultural Business Environment on Entrepreneurial Intention: A Conceptual Approach," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(2), pages 80-94, February.
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