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We link, you link: Social alliances and community engagement among vulnerable consumers in oncology

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  • Rezaee Vessal, Saeedeh
  • Partouche-Sebban, Judith
  • Schiavone, Francesco
  • Raïes, Karine

Abstract

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  • Rezaee Vessal, Saeedeh & Partouche-Sebban, Judith & Schiavone, Francesco & Raïes, Karine, 2022. "We link, you link: Social alliances and community engagement among vulnerable consumers in oncology," Journal of Business Research, Elsevier, vol. 143(C), pages 36-45.
    • Handle: RePEc:eee:jbrese:v:143:y:2022:i:c:p:36-45
    DOI: 10.1016/j.jbusres.2022.01.059
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