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Revenue Drift, Incentives, and Effort Allocation in Social Enterprises

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  • Vladasel, Theodor

    (Pompeu Fabra University)

  • Parker, Simon C.

    (Western University, Canada)

  • Sloof, Randolph

    (University of Amsterdam)

  • van Praag, Mirjam C.

    (Copenhagen Business School)

Abstract

Revenue drift, where insufficient attention is given to economic, relative to social, goals, threatens social enterprise performance and survival. We argue that financial incentives can address this problem by redirecting employee attention to commercial tasks and attracting workers less inclined to fixate on social tasks. In an online experiment with varying incentive levels, monetary rewards succeed in directing worker effort to commercial tasks; high-powered incentives attract less prosocial employees, but low-powered incentives do not alter workforce composition. Social enterprises combining monetary rewards with a social mission not only attract more workers, but are also able to guard against revenue drift.

Suggested Citation

  • Vladasel, Theodor & Parker, Simon C. & Sloof, Randolph & van Praag, Mirjam C., 2022. "Revenue Drift, Incentives, and Effort Allocation in Social Enterprises," IZA Discussion Papers 15716, Institute of Labor Economics (IZA).
    • Handle: RePEc:iza:izadps:dp15716
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    More about this item

    Keywords

    incentives; multitasking; experiment; social enterprise; prosociality;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • J33 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs - - - Compensation Packages; Payment Methods
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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