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Determinants of Consumer Preferences for Regional Food

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  • Henseleit, Meike
  • Kubitzki, Sabine
  • Teuber, Ramona

Abstract

In recent years an increasing consumer preference for regional food can be observed, both in Germany and in other European countries. Regression models investigating this region-of-origin effect are rare and in most cases the region or sample size under consideration is quite small. Different from that, the present study is based on a representative data set for Germany. Our objective is to identify and quantify the determining factors of consumers' preferences for regional food. Therefore, a theoretical construct is proposed and tested empirically by using a binary logit model. The results indicate that cognitive and normative factors are the main determinants on consumer preference for regional food, whereas affective and socio-demographic variables only are taking marginal influence. Especially consumers' perceptions, that regional food has better product attributes and offers a higher food safety, are significant and important determining factors. The same is true for the idea to support the domestic agriculture by purchasing locally grown food. Contrarily, no significant influence could be examined for most of the socio-demographic variables, e.g. level of education, location size, and level of income.

Suggested Citation

  • Henseleit, Meike & Kubitzki, Sabine & Teuber, Ramona, 2007. "Determinants of Consumer Preferences for Regional Food," 105th Seminar, March 8-10, 2007, Bologna, Italy 7871, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa105:7871
    DOI: 10.22004/ag.econ.7871
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    2. Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013. "Effect of distance of transportation on willingness to pay for food," Ecological Economics, Elsevier, vol. 88(C), pages 67-75.
    3. Moser, Riccarda & Raffaelli, Roberta & Thilmany, Dawn D., 2011. "Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-22, May.
    4. Chad M. Baum & Robert Weigelt, 2019. "How Where I Shop Influences What I Buy: The Importance of the Retail Format in Sustainable Tomato Consumption," Economic Complexity and Evolution, in: Andreas Chai & Chad M. Baum (ed.), Demand, Complexity, and Long-Run Economic Evolution, pages 141-169, Springer.
    5. Marcello Stanco & Marco Lerro & Giuseppe Marotta, 2020. "Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis," Sustainability, MDPI, vol. 12(7), pages 1-11, April.
    6. John M. Polimeni & Raluca I. Iorgulescu & Lucian Liviu Albu & Andrei Ionica, 2022. "Romanian Farmers’ Markets: Understanding the Environmental Attitudes of Farmers as an Instrument for Bioeconomy Development," Sustainability, MDPI, vol. 14(18), pages 1-20, September.
    7. repec:aud:audfin:v:21:y:2019:i:50:p:209 is not listed on IDEAS
    8. Maki Nakajima, 2022. "Sustainable Food Consumption: Demand for Local Produce in Singapore," Sustainability, MDPI, vol. 14(19), pages 1-22, September.
    9. Rawaa Laajimi & Laurence Delattre & Hubert Jayet, 2024. "What demand and supply forces determine the location of off-farm points of sale in short food supply chains: Evidence from Nord and Pas-de-Calais, France," French Stata Users' Group Meetings 2024 25, Stata Users Group.
    10. Wuyang HU & Ping QING & Marvin BATTE & Tim WOODS & Stam ERNST, 2013. "What is local and for what foods does it matter?," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 59(10), pages 454-466.
    11. Janina Knuck & Sebastian Hess, 2023. "Who buys regional fresh milk brands? An analysis of German household data," Agribusiness, John Wiley & Sons, Ltd., vol. 39(2), pages 473-493, March.
    12. Izabela Kwil & Katarzyna Piwowar-Sulej & Małgorzata Krzywonos, 2020. "Local Entrepreneurship in the Context of Food Production: A Review," Sustainability, MDPI, vol. 12(1), pages 1-21, January.

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