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An empirical analysis of state agricultural product promotions: A case study on Arizona Grown

Author

Listed:
  • Paul M. Patterson

    (Morrison School of Agribusiness and Research Management, Arizona State University East, Mesa, AZ 85206)

  • Hans Olofsson

    (Joint Legislative Budget Committee of Arizona, Phoenix, AZ 85007)

  • Timothy J. Richards

    (Morrison School of Agribusiness and Research Management, Arizona State University East, Mesa, AZ 85206)

  • Sharon Sass

    (Arizona Department of Health Services, Phoenix, AZ 85007)

Abstract

State commodity promotions, which promote food and agricultural products produced within a state's borders, are becoming widespread. Even though they are funded through tax revenues, there is little analysis on their effects. This study evaluates consumer awareness of Arizona's program and their preferences for Arizona products. Also, the effects of the program on product sales are analyzed. It was found that consumers were largely unaware of Arizona's program. However, most indicated that they would prefer Arizona products over others. The promotion was found to have little to no effect on product sales and only a modest direct effect on consumer preferences. [EconLit cites: Q180, M300, H170] © 1999 John Wiley & Sons, Inc.

Suggested Citation

  • Paul M. Patterson & Hans Olofsson & Timothy J. Richards & Sharon Sass, 1999. "An empirical analysis of state agricultural product promotions: A case study on Arizona Grown," Agribusiness, John Wiley & Sons, Ltd., vol. 15(2), pages 179-196.
    • Handle: RePEc:wly:agribz:v:15:y:1999:i:2:p:179-196
    DOI: 10.1002/(SICI)1520-6297(199921)15:2<179::AID-AGR3>3.0.CO;2-K
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    References listed on IDEAS

    as
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