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Analysis Of Consumers’ Local Purchasing In Osijek Baranya County

Author

Listed:
  • Ivana Tonkovic Prazic

    (Polytechnic Nikola Tesla in Gospic)

  • Kristina Devcic

    (Polytechnic Nikola Tesla in Gospic)

  • Ivana Jergovic

    (Strukovna skola Gospic)

Abstract

The research is conducted using a survey in Osijek-BaranyaCounty. Buying locally produced products has become more important for producers in Osijek-BaranyaCounty since the beginning of the economic crisis. The knowledge on who buys locally produced products, why and for what reasons, might provide vital information for Slavonian producers. Successful product differentiation and finding optional marketing and promotional solutions require specialized knowledge on consumer’s preferences concerning locally produced products. The findings of this paper point to suitable marketing and promotional tools for different consumer segments based on preferences concerning locally produced products. The information collected is analysed using statistical methods.

Suggested Citation

  • Ivana Tonkovic Prazic & Kristina Devcic & Ivana Jergovic, 2014. "Analysis Of Consumers’ Local Purchasing In Osijek Baranya County," Economy of eastern Croatia yesterday, today, tommorow, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 3, pages 427-434.
    • Handle: RePEc:osi:eecytt:v:3:y:2014:p:427-434
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    References listed on IDEAS

    as
    1. Darby, Kim & Batte, Marvin T. & Ernst, Stanley C. & Roe, Brian E., 2006. "Willingness to pay for locally produced foods: A customer intercept study of direct market and grocery store shoppers," 2006 Annual meeting, July 23-26, Long Beach, CA 21336, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Burchardi, Henrike & Schroeder, Carsten & Thiele, Holger D., 2005. "Willingness-To-Pay for Food of the Own Region: Empirical Estimates from Hypothetical and Incentive Compatible Settings," 2005 Annual meeting, July 24-27, Providence, RI 19365, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Ivo A. van der Lans & Koert van Ittersum & Antonella De Cicco, 2001. "The role of the region of origin and EU certificates of origin in consumer evaluation of food products," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 28(4), pages 451-478, December.
    4. Carlos E. Carpio & Olga Isengildina-Massa, 2009. "Consumer willingness to pay for locally grown products: the case of South Carolina," Agribusiness, John Wiley & Sons, Ltd., vol. 25(3), pages 412-426.
    5. Zepeda, Lydia & Leviten-Reid, Catherine, 2004. "Consumers' Views on Local Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(3), pages 1-6, November.
    6. Jekanowski, Mark D. & Williams, Daniel R. & Schiek, William A., 2000. "Consumers’ Willingness to Purchase Locally Produced Agricultural Products: An Analysis of an Indiana Survey," Agricultural and Resource Economics Review, Cambridge University Press, vol. 29(1), pages 43-53, April.
    7. Loureiro, Maria L. & Hine, Susan E., 2002. "Discovering Niche Markets: A Comparison Of Consumer Willingness To Pay For Local (Colorado Grown), Organic, And Gmo-Free Products," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(3), pages 1-11, December.
    8. Jekanowski, Mark D. & Williams, Daniel R., II & Schiek, William A., 2000. "Consumers' Willingness To Purchase Locally Produced Agricultural Products: An Analysis Of An Indiana Survey," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), pages 1-11, April.
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