IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v7y2015i6p7397-7416d50901.html
   My bibliography  Save this article

Alternative Labeling Programs and Purchasing Behavior toward Organic Foods: The Case of the Participatory Guarantee Systems in Brazil

Author

Listed:
  • Giovanna Sacchi

    (Department of Management, Ca' Foscari University of Venice, San Giobbe—Cannaregio 873, Venice 30121, Italy)

  • Vincenzina Caputo

    (Department of Food and Resource Economics, Korea University, Anamdong-5-1, Seongbukgu, Seoul 136-701, Korea)

  • Rodolfo M. Nayga

    (Department of Food and Resource Economics, Korea University, Anamdong-5-1, Seongbukgu, Seoul 136-701, Korea
    Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR 72701, USA
    Norwegian Agricultural Economics Research Institute, Storgata 2/4/6, Oslo NO-0155, Norway)

Abstract

Regulatory standards and certification models are essential tools guaranteeing the authenticity of organic products. In particular, third-party certification is useful to consumers since it provides guarantees regarding production processes and food quality. In an attempt to cope with the costs and bureaucratic procedures related to the adoption of such certification, groups of small producers have begun to rely upon alternative quality assurance systems such as Participatory Guarantee Systems (PGS). This study contextualizes and analyzes the PGS scheme and describes the Brazilian Rede Ecovida de Agroecologia network. We then investigate the effect of various factors on Brazilian consumers’ purchasing behavior for organic products guaranteed by PGS. The results show that employed and older consumers who live in rural and suburban areas are more likely to buy organic PGS products.

Suggested Citation

  • Giovanna Sacchi & Vincenzina Caputo & Rodolfo M. Nayga, 2015. "Alternative Labeling Programs and Purchasing Behavior toward Organic Foods: The Case of the Participatory Guarantee Systems in Brazil," Sustainability, MDPI, vol. 7(6), pages 1-20, June.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:6:p:7397-7416:d:50901
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/7/6/7397/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/7/6/7397/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Steven Schnell, 2013. "Food miles, local eating, and community supported agriculture: putting local food in its place," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(4), pages 615-628, December.
    2. Luisa Menapace & Gregory Colson & Carola Grebitus & Maria Facendola, 2011. "Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(2), pages 193-212, June.
    3. Grebitus, Carola & Colson, Gregory & Menapace, Luisa, 2012. "A Comparison of Hypothetical Survey Rankings with Consumer Shopping Behavior," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 44(1), pages 35-47, February.
    4. Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
    5. Bertil Sylvander, 1997. "Le rôle de la certification dans les changements de régime de coordination : l'agriculture biologique, du réseau à l'industrie," Revue d'Économie Industrielle, Programme National Persée, vol. 80(1), pages 47-66.
    6. Maki Hatanaka, 2014. "McSustainability and McJustice: Certification, Alternative Food and Agriculture, and Social Change," Sustainability, MDPI, vol. 6(11), pages 1-21, November.
    7. Vincenzina Caputo & Achilleas Vassilopoulos & Rodolfo M. Nayga Jr. & Maurizio Canavari, 2013. "Welfare Effects of Food Miles Labels," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(2), pages 311-327, July.
    8. Zhang, Feng & Epperson, James E. & Huang, Chung L. & Houston, Jack E., 2009. "Organic Price Premiums Paid for Fresh Tomatoes and Apples by U.S. Households: Evidence from Nielsen Homescan Data," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), pages 1-10, November.
    9. Gary D. Thompson, 1998. "Consumer Demand for Organic Foods: What We Know and What We Need to Know," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1113-1118.
    10. Michael Carolan, 2006. "Social change and the adoption and adaptation of knowledge claims: Whose truth do you trust in regard to sustainable agriculture?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 23(3), pages 325-339, October.
    11. Giovanna Sacchi & Cesare Zanasi & Maurizio Canavari, 2011. "Modelli alternativi di garanzia della qualit? dei prodotti biologici alla luce della teoria delle convenzioni," Economia agro-alimentare, FrancoAngeli Editore, vol. 13(3), pages 57-80.
    12. Eden, Sally & Bear, Christopher & Walker, Gordon, 2008. "The sceptical consumer? Exploring views about food assurance," Food Policy, Elsevier, vol. 33(6), pages 624-630, December.
    13. Rodolfo M. Nayga, 1996. "Sociodemographic Influences on Consumer Concern for Food Safety: The Case of Irradiation, Antibiotics, Hormones, and Pesticides," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 18(3), pages 467-475.
    14. Govindasamy, Ramu & Italia, John, 1999. "Predicting Willingness-To-Pay A Premium For Organically Grown Fresh Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), pages 1-10, July.
    15. Daniel Jaffee, 2010. "Fair Trade Standards, Corporate Participation, and Social Movement Responses in the United States," Journal of Business Ethics, Springer, vol. 92(2), pages 267-285, April.
    16. Bellows Anne C. & Onyango Benjamin & Diamond Adam & Hallman William K, 2008. "Understanding Consumer Interest in Organics: Production Values vs. Purchasing Behavior," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 6(1), pages 1-31, May.
    17. Douglas H. Constance & Jin Young Choi, 2010. "Overcoming the Barriers to Organic Adoption in the United States: A Look at Pragmatic Conventional Producers in Texas," Sustainability, MDPI, vol. 2(1), pages 1-26, January.
    18. Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May.
    19. Laura Raynolds, 2000. "Re-embedding global agriculture: The international organic and fair trade movements," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(3), pages 297-309, September.
    20. Grebitus, Carola & Colson, Gregory & Menapace, Luisa, . "A comparison of hypothetical survey rankings with consumer shopping behavior and product knowledge," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(1), pages 1-13.
    21. Lucy Jarosz, 2000. "Understanding agri-food networks as social relations," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(3), pages 279-283, September.
    22. Caputo, Vincenzina & Nayga, Rodolfo M. Jr. & Scarpa, Riccardo, 2013. "Food miles or carbon emissions? Exploring labelling preference for food transport footprint with a stated choice study," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 57(4), pages 1-18.
    23. Jonathan Murdoch & Terry Marsden & Jo Banks, 2000. "Quality, Nature, and Embeddedness: Some Theoretical Considerations in the Context of the Food Sector," Economic Geography, Taylor & Francis Journals, vol. 76(2), pages 107-125, April.
    24. Gracia, Azucena & de Magistris, Tiziana, 2008. "The demand for organic foods in the South of Italy: A discrete choice model," Food Policy, Elsevier, vol. 33(5), pages 386-396, October.
    25. Byrne, Patrick J. & Toensmeyer, Ulrich C. & German, Carl L. & Muller, H. Reed, 1992. "Evaluation Of Consumer Attitudes Towards Organic Produce In Delaware And The Delmarva Region," Journal of Food Distribution Research, Food Distribution Research Society, vol. 23(1), pages 1-16, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Biancamaria Torquati & Sergio Pedini & Fabio Maria Santucci & Riccardo Da Re, 2021. "Participatory Guarantee System and Social Capital for Sustainable Development in Brazil: The Case Study of OPAC Orgânicos Sul de Minas," Sustainability, MDPI, vol. 13(20), pages 1-18, October.
    2. Sonja Kaufmann & Christian R. Vogl, 2018. "Participatory Guarantee Systems (PGS) in Mexico: a theoretic ideal or everyday practice?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(2), pages 457-472, June.
    3. Aloísia Rodrigues Hirata & Luiz Carlos Dias Rocha & Thiago Rodrigo de Paula Assis & Vanilde Ferreira de Souza-Esquerdo & Sonia Maria Pessoa Pereira Bergamasco, 2019. "The Contribution of the Participatory Guarantee System in the Revival of Agroecological Principles in Southern Minas Gerais, Brazil," Sustainability, MDPI, vol. 11(17), pages 1-15, August.
    4. Leomara Battisti Telles & Luciano Medina Macedo & Juliana Vitória Messias Bittencourt, 2017. "Brazilian Solidarity Economy Rural Organizations: Validating Performance Evaluation Criteria Based on Decision Makers’ Perception," Sustainability, MDPI, vol. 9(6), pages 1-15, June.
    5. Nathalie Binder & Christian Reinhard Vogl, 2018. "Participatory Guarantee Systems in Peru: Two Case Studies in Lima and Apurímac and the Role of Capacity Building in the Food Chain," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    6. Mirka Erler & Christoph Dittrich, 2020. "Middle Class, Tradition and the Desi-Realm—Discourses of Alternative Food Networks in Bengaluru, India," Sustainability, MDPI, vol. 12(7), pages 1-15, March.
    7. Lemeilleur, S. & Allaire, G., 2019. "Participatory Guarantee Systems for organic farming: reclaiming the commons," Working Papers MoISA 201902, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    8. Giovanni Dara Guccione & Elena Pagliarino & Ilaria Borri & Alessandra Vaccaro & Patrizia Borsotto, 2021. "A Participatory Analysis of the Control and Certification System in the Italian Organic Rice Value Chain," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    9. Oscar José Rover & Bernardo Corrado De Gennaro & Luigi Roselli, 2016. "Social Innovation and Sustainable Rural Development: The Case of a Brazilian Agroecology Network," Sustainability, MDPI, vol. 9(1), pages 1-14, December.
    10. Solfanelli, Francesco & Ozturk, Emel & Pugliese, Patrizia & Zanoli, Raffaele, 2021. "Potential outcomes and impacts of organic group certification in Italy: An evaluative case study," Ecological Economics, Elsevier, vol. 187(C).
    11. Mamen Cuéllar-Padilla & Isabel Haro-Pérez & Mirene Begiristain-Zubillaga, 2022. "Participatory Guarantee Systems: When People Want to Take Part," Sustainability, MDPI, vol. 14(6), pages 1-18, March.
    12. Eugenio DEMARTINI & Anna GAVIGLIO & Alberto PIRANI, 2017. "Farmers' motivation and perceived effects of participating in short food supply chains: evidence from a North Italian survey," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 63(5), pages 204-216.
    13. Sonja Kaufmann & Nikolaus Hruschka & Luis Vildozo & Christian R. Vogl, 2023. "Alternative Food Networks in Latin America—exploring PGS (Participatory Guarantee Systems) markets and their consumers: a cross-country comparison," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(1), pages 193-216, March.
    14. Enthoven, Laura & Van den Broeck, Goedele, 2023. "How to boost the local trade of participatory guarantee system (PGS)-certified produce? A value chain perspective in Huánuco, Peru," Ecological Economics, Elsevier, vol. 212(C).
    15. Tommaso Fantechi & Caterina Contini & Gabriele Scozzafava & Leonardo Casini, 2022. "Consumer preferences for wild game meat: evidence from a hybrid choice model on wild boar meat in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 10(1), pages 1-18, December.
    16. Marta López Cifuentes & Christian Reinhard Vogl & Mamen Cuéllar Padilla, 2018. "Participatory Guarantee Systems in Spain: Motivations, Achievements, Challenges and Opportunities for Improvement Based on Three Case Studies," Sustainability, MDPI, vol. 10(11), pages 1-25, November.
    17. Sonja Kaufmann & Nikolaus Hruschka & Christian R. Vogl, 2020. "Bridging the Literature Gap: A Framework for Assessing Actor Participation in Participatory Guarantee Systems (PGS)," Sustainability, MDPI, vol. 12(19), pages 1-26, October.
    18. Livia Marchetti & Valentina Cattivelli & Claudia Cocozza & Fabio Salbitano & Marco Marchetti, 2020. "Beyond Sustainability in Food Systems: Perspectives from Agroecology and Social Innovation," Sustainability, MDPI, vol. 12(18), pages 1-24, September.
    19. Walid Mukahhal & Gumataw Kifle Abebe & Rachel A. Bahn, 2022. "Opportunities and Challenges for Lebanese Horticultural Producers Linked to Corporate Buyers," Agriculture, MDPI, vol. 12(5), pages 1-16, April.
    20. Charalampia N. Anastasiou & Kiriaki M. Keramitsoglou & Nikos Kalogeras & Maria I. Tsagkaraki & Ioanna Kalatzi & Konstantinos P. Tsagarakis, 2017. "Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece," Sustainability, MDPI, vol. 9(8), pages 1-17, August.
    21. Farreras, Verónica & Salvador, Pablo F., 2022. "Why do some Participatory Guarantee Systems emerge, become effective, and are sustained over time, while others fail? An application of the Ostrom social-ecological system framework," Land Use Policy, Elsevier, vol. 118(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kuhar, Ales & Juvancic, L., 2012. "Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 11(2), pages 1-14.
    2. Kuhar, Ales & Juvancic, Luka, 2010. "Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 11(2), pages 1-14, August.
    3. Sacchi, Giovanna, 2017. "Italian Political Consumption Attitude Through Food Purchasing Choices: A Qualitative Analysis," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261164, European Association of Agricultural Economists.
    4. Schrock, Rebecca, 2010. "Determinants Of The Demand For Organic And Conventional Fresh Milk In Germany– An Econometric Analysis," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116387, European Association of Agricultural Economists.
    5. Meyer, Andrew, 2015. "Does education increase pro-environmental behavior? Evidence from Europe," Ecological Economics, Elsevier, vol. 116(C), pages 108-121.
    6. Chad M. Baum, 2013. "The Missing Link between Research and Reality: the significance of the relationship between retail format and organic food consumption," Jena Economics Research Papers 2013-049, Friedrich-Schiller-University Jena.
    7. Schroeck, Rebecca, 2011. "A Demand System Analysis of Organic and Conventional Fresh Milk in Germany Segmented by Consumer Groups," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115995, European Association of Agricultural Economists.
    8. Biancamaria Torquati & Lucio Cecchini & Chiara Paffarini & Massimo Chiorri, 2021. "The economic and environmental sustainability of extra virgin olive oil supply chains: An analysis based on food miles and value chains," Economia agro-alimentare, FrancoAngeli Editore, vol. 23(1), pages 1-28.
    9. Van Loo, Ellen J. & Caputo, Vincenzina & Nayga, Rodolfo M. & Verbeke, Wim, 2014. "Consumers’ valuation of sustainability labels on meat," Food Policy, Elsevier, vol. 49(P1), pages 137-150.
    10. Christopher Gan & ZhiYou Chang & Minh Chau Tran & David A. Cohen, 2016. "Consumer Attitudes toward the Purchase of Organic Products in China," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 15(2), pages 117-144, December.
    11. Irandoust, Manuchehr, 2016. "Modelling Consumers' Demand For Organic Food Products: The Swedish Experience," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 4(3), pages 1-13, July.
    12. Paulius Neciunskas & Laura Tomaseviciute & Dovile Kazlauske & Justina Gineikiene & Ruta Kazlauskaite, 2017. "Uniqueness Perception And Willingness To Buy Protected Geographical Origin Versus Doppelgaenger Brands," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 8(2).
    13. Chen, Xuqi & Gao, Yujuan & Gao, Zhifeng, 2022. "Impacts of color-coded nutrition facts panel and consumer responses," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322206, Agricultural and Applied Economics Association.
    14. Banterle, Alessandro & Cavaliere, Alessia & Ricci, Elena Claire, 2012. "Food labelled Information: An Empirical Analysis of Consumer Preferences," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144960, International European Forum on System Dynamics and Innovation in Food Networks.
    15. McFadden, Jonathan R. & Huffman, Wallace E., 2017. "Willingness-to-pay for natural, organic, and conventional foods: The effects of information and meaningful labels," Food Policy, Elsevier, vol. 68(C), pages 214-232.
    16. Batte, Marvin T. & Hooker, Neal H. & Haab, Timothy C. & Beaverson, Jeremy, 2007. "Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products," Food Policy, Elsevier, vol. 32(2), pages 145-159, April.
    17. repec:vul:omefvu:v:9:y:2017:i:2:id:232 is not listed on IDEAS
    18. Laura Raynolds & Douglas Murray & Andrew Heller, 2007. "Regulating sustainability in the coffee sector: A comparative analysis of third-party environmental and social certification initiatives," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(2), pages 147-163, June.
    19. Urutyan, Vardan E., 2007. "Market Assessment and Development for Organically Grown Produce in Armenia," 106th Seminar, October 25-27, 2007, Montpellier, France 7914, European Association of Agricultural Economists.
    20. Zhenzhong Si & Theresa Schumilas & Steffanie Scott, 2015. "Characterizing alternative food networks in China," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(2), pages 299-313, June.
    21. Banterle, Alessandro & Cavaliere, Alessia & Ricci, Elena Claire, 2013. "Food Labelled Information: An Empirical Analysis," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(2), pages 1-15, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:7:y:2015:i:6:p:7397-7416:d:50901. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.