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Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia

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  • Kuhar, Ales
  • Juvancic, Luka

Abstract

A country-vide survey related to purchasing behaviour of organic and integrated fruit and vegetables has been prepared for Slovenia. An ordered probit model of consumer choice was developed on the basis of survey results to quantify various determinants of purchase frequency for organically and integrally produced fruit and vegetables. Results show that purchase of analysed produce is most significantly influenced by their availability in retail outlets, followed by consumers’ income, health and environmental considerations, and visual attractiveness of products. Demand for organically and integrally produced fruit and vegetables could be further stimulated by targeted knowledge and awareness raising actions.

Suggested Citation

  • Kuhar, Ales & Juvancic, Luka, 2010. "Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 11(2), pages 1-14, August.
    • Handle: RePEc:ags:aergaa:118865
    DOI: 10.22004/ag.econ.118865
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    2. Rodriguez, Elsa M.M. & Lupin, Beatriz & Gonzalez, Julia, 2015. "Willingness to pay for a differentiated potato applying a choice modelling experiment by socioeconomics levels of Argentinean consumers," 2015 Conference, August 9-14, 2015, Milan, Italy 212288, International Association of Agricultural Economists.
    3. Vukasovič, Tina, 2015. "Attitudes towards organic fruits and vegetables," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 16(1), pages 1-15.
    4. Charraz Othman & Muhammad Rahman, 2014. "Investigation of the Relationship of Brand Personality, Subjective Norm and Perceived Control on Consumers’ Purchase Intention of Organic Fast Food," Modern Applied Science, Canadian Center of Science and Education, vol. 8(3), pages 1-92, June.
    5. Rana, Jyoti & Paul, Justin, 2017. "Consumer behavior and purchase intention for organic food: A review and research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 157-165.
    6. Prentice, Catherine & Chen, Jue & Wang, Xuequn, 2019. "The influence of product and personal attributes on organic food marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 70-78.
    7. Violeta Radulescu & Iuliana Cetina & Anca Francisca Cruceru & Dumitru Goldbach, 2021. "Consumers’ Attitude and Intention towards Organic Fruits and Vegetables: Empirical Study on Romanian Consumers," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    8. Ochs, Dan & Wolf, Christopher A. & Widmar, Nicole Olynk & Bir, Courtney & Lai, John, 2019. "Hen housing system information effects on U.S. egg demand," Food Policy, Elsevier, vol. 87(C), pages 1-1.
    9. Michał Kot, 2022. "An agent-based model of consumer choice. An evaluation of the strategy of pricing and advertising," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 32(1), pages 73-95.
    10. Kasteridis, Panagiotis & Yen, Steven, 2012. "U.S. demand for organic and conventional vegetables: a Bayesian censored system approach," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 56(3), pages 1-21.
    11. Rodríguez, Elsa Mirta M. & Lupín, Beatriz & González, Julia, 2015. "Willingness to pay for a differentiated potato applying a choice modelling experiment by socioeconomics levels of Argentinean consumers," Nülan. Deposited Documents 2301, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    12. Wan Nie & Antonieta Medina-Lara & Hywel Williams & Richard Smith, 2021. "Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? A Meta-Analysis and Narrative Review," Social Sciences, MDPI, vol. 10(11), pages 1-24, October.
    13. Ahmed Moustapha Mfokeu & Elie Virgile Chrysostome & Jean-Pierre Gueyie & Olivier Ebenezer Mun Ngapna, 2023. "Consumer Motivation behind the Use of Ecological Charcoal in Cameroon," Sustainability, MDPI, vol. 15(3), pages 1-22, January.
    14. Dahlin, Johannes & Nelles, Michael & Herbes, Carsten, 2017. "Biogas digestate management: Evaluating the attitudes and perceptions of German gardeners towards digestate-based soil amendments," Resources, Conservation & Recycling, Elsevier, vol. 118(C), pages 27-38.
    15. Hwang, Jiyoung & Chung, Jae-Eun, 2019. "What drives consumers to certain retailers for organic food purchase: The role of fit for consumers’ retail store preference," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 293-306.

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