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Consumer Attitudes toward the Purchase of Organic Products in China

Author

Listed:
  • Christopher Gan

    (Department of Business and Finance, Lincoln University, New Zealand)

  • ZhiYou Chang

    (School of Economics and Management, Yunnan Normal University, China)

  • Minh Chau Tran

    (College of Economics, Hue University, Vietnam)

  • David A. Cohen

    (Department of Agribusiness and Markets, Lincoln University, New Zealand)

Abstract

This study investigates Chinese consumers' levels of awareness of and attitudes toward organically produced food products. We focused specifically on the characteristics of safety, health value, concern for environmental degradation, taste and price. We then tested how these covariates contribute to purchase decisions for organic foods.

Suggested Citation

  • Christopher Gan & ZhiYou Chang & Minh Chau Tran & David A. Cohen, 2016. "Consumer Attitudes toward the Purchase of Organic Products in China," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 15(2), pages 117-144, December.
    • Handle: RePEc:ijb:journl:v:15:y:2016:i:2:p:117-144
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    References listed on IDEAS

    as
    1. Konstantinos Giannakas, 2002. "Information Asymmetries and Consumption Decisions in Organic Food Product Markets," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 50(1), pages 35-50, March.
    2. Sangkumchaliang, Parichard & Huang, Wen-Chi, 2012. "Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(1), pages 1-16, February.
    3. Gracia, Azucena & de Magistris, Tiziana, 2008. "The demand for organic foods in the South of Italy: A discrete choice model," Food Policy, Elsevier, vol. 33(5), pages 386-396, October.
    4. Voon, Thomas Jan P. & Ngui, Kwang Sing & Agrawal, Anand, 2011. "Determinants of Willingness to Purchase Organic Food: An Exploratory Study Using Structural Equation Modeling," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-18, May.
    5. Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
    6. Bauer, Hans H. & Heinrich, Daniel & Schäfer, Daniela B., 2013. "The effects of organic labels on global, local, and private brands," Journal of Business Research, Elsevier, vol. 66(8), pages 1035-1043.
    7. Gary D. Thompson, 1998. "Consumer Demand for Organic Foods: What We Know and What We Need to Know," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1113-1118.
    8. Wier, Mette & O'Doherty Jensen, Katherine & Andersen, Laura Mørch & Millock, Katrin, 2008. "The character of demand in mature organic food markets: Great Britain and Denmark compared," Food Policy, Elsevier, vol. 33(5), pages 406-421, October.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Rodolfo Bernabéu & Margarita Brugarolas & Laura Martínez-Carrasco & Roberto Nieto-Villegas & Adrián Rabadán, 2023. "The Price of Organic Foods as a Limiting Factor of the European Green Deal: The Case of Tomatoes in Spain," Sustainability, MDPI, vol. 15(4), pages 1-15, February.
    2. Kuo Ming Chu, 2018. "Mediating Influences of Attitude on Internal and External Factors Influencing Consumers’ Intention to Purchase Organic Foods in China," Sustainability, MDPI, vol. 10(12), pages 1-15, December.
    3. Giuseppina Rizzo & Massimiliano Borrello & Giovanni Dara Guccione & Giorgio Schifani & Luigi Cembalo, 2020. "Organic Food Consumption: The Relevance of the Health Attribute," Sustainability, MDPI, vol. 12(2), pages 1-12, January.
    4. Xiaohui Yuan & Yacheng Xiao, 2021. "Cognition, Value Perception and Purchase Intention of Organic Food—Evidence from China’s Organic Milk Market," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    5. Manuela Vega-Zamora & Manuel Parras-Rosa & Francisco José Torres-Ruiz, 2020. "You Are What You Eat: The Relationship between Values and Organic Food Consumption," Sustainability, MDPI, vol. 12(9), pages 1-13, May.
    6. Fang Lyu & Jaewon Choi, 2020. "The Forecasting Sales Volume and Satisfaction of Organic Products through Text Mining on Web Customer Reviews," Sustainability, MDPI, vol. 12(11), pages 1-23, May.

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    More about this item

    Keywords

    organic products; food safety; environment; price;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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