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Effects of the Guiding Stars Program on purchases of ready-to-eat cereals with different nutritional attributes

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  • Rahkovsky, Ilya
  • Lin, Biing-Hwan
  • Lin, Chung-Tung Jordan
  • Lee, Jonq-Ying

Abstract

Over the past decade, the food industry has increased its use of front-of-package and shelf-tag nutrition labeling designed to present key nutritional aspects and characteristics of food products. One such system is the Guiding Stars Program™ (GSP), which uses an algorithm to score the nutritional values of food products from one to three stars, where more stars mean more nutritious. We studied how the introduction of the GSP in one supermarket chain affected the demand for ready-to-eat cereals. We estimated the demand for cereals and measured the effect using a treatment–control approach. We found that the GSP significantly increased the demand for cereals that GSP considers more nutritious at the expense of cereals that GSP considers less nutritious.

Suggested Citation

  • Rahkovsky, Ilya & Lin, Biing-Hwan & Lin, Chung-Tung Jordan & Lee, Jonq-Ying, 2013. "Effects of the Guiding Stars Program on purchases of ready-to-eat cereals with different nutritional attributes," Food Policy, Elsevier, vol. 43(C), pages 100-107.
    • Handle: RePEc:eee:jfpoli:v:43:y:2013:i:c:p:100-107
    DOI: 10.1016/j.foodpol.2013.08.013
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    References listed on IDEAS

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    2. Melo, Grace & Zhen, Chen & Colson, Greg, 2019. "Does point-of-sale nutrition information improve the nutritional quality of food choices?," Economics & Human Biology, Elsevier, vol. 35(C), pages 133-143.
    3. Henry Wolgast & McKenna M. Halverson & Nicole Kennedy & Isabel Gallard & Allison Karpyn, 2022. "Encouraging Healthier Food and Beverage Purchasing and Consumption: A Review of Interventions within Grocery Retail Settings," IJERPH, MDPI, vol. 19(23), pages 1-17, December.
    4. Lin, Biing-Hwan & Guthrie, Joanne & Smith, Travis, 2023. "Dietary Quality by Food Source and Demographics in the United States, 1977-2018," USDA Miscellaneous 333757, United States Department of Agriculture.
    5. Pomeranz, Jennifer L. & Wilde, Parke & Mozaffarian, Dariush & Micha, Renata, 2019. "Mandating front-of-package food labels in the U.S. – What are the First Amendment obstacles?," Food Policy, Elsevier, vol. 86(C), pages 1-1.
    6. Allison Karpyn & Kathleen McCallops & Henry Wolgast & Karen Glanz, 2020. "Improving Consumption and Purchases of Healthier Foods in Retail Environments: A Systematic Review," IJERPH, MDPI, vol. 17(20), pages 1-28, October.
    7. Li, Wenying & Zhen, Chen & Finkelstein, Eric, 2017. "Identifying the Effect of Shelf Nutrition Labels on Yogurt Sales Using a Natural Experiment," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258111, Agricultural and Applied Economics Association.
    8. Grebitus, Carola & Davis, George C., 2017. "Change is good!? Analyzing the relationship between attention and nutrition facts panel modifications," Food Policy, Elsevier, vol. 73(C), pages 119-130.
    9. Melo, Grace, 2017. "The Impact of NuVal Shelf Nutrition Labels on Consumption: Evidence from Cold Cereal Purchases," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252421, Southern Agricultural Economics Association.
    10. Melo, Grace & Zhen, Chen, 2017. "The Impact of NuVal Shelf Nutrition Labels on Consumption: Evidence from Cold Cereal Purchases," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252442, Southern Agricultural Economics Association.
    11. Lin, Biing-Hwan & Dong, Diansheng & Carlson, Andrea & Rahkovsky, Ilya, 2017. "Potential dietary outcomes of changing relative prices of healthy and less healthy foods: The case of ready-to-eat breakfast cereals," Food Policy, Elsevier, vol. 68(C), pages 77-88.
    12. Chen Zhen & Xiaoyong Zheng, 2020. "The Impact of NuVal Shelf Nutrition Labels on Food Purchase," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 42(4), pages 870-887, December.

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