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The U.S. Grain Consumption Landscape: Who Eats Grain, in What Form, Where, and How Much?

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  • Lin, Biing-Hwan
  • Yen, Steven T.

Abstract

The U.S. Government is promoting whole-grain foods, responding to mounting evidence of their association with maintaining a healthy weight and reducing the risk of heart problems and other diseases. This study compared Americans’ consumption of grains with the recommendations in the Government’s 2005 Dietary Guidelines, using data from USDA’s Continuing Survey of Food Intakes by Individuals, 1994-96 and 1998. The analysis confirmed a national preference for refined grains—only 7 percent of survey respondents met the 2005 whole-grain recommendation. The authors compared grain consumption by economic and demographic characteristics of consumers, and also examined the effects of consumers’ social, economic, and demographic characteristics and dietary perceptions and practices. The results suggest that consumers who perceive grain consumption as important and read food labels during shopping tend to eat more whole grains than other people. When data from more recent surveys are analyzed, results of the present study can serve as a baseline from which to gauge changes in the American diet and the consumption of whole grains.

Suggested Citation

  • Lin, Biing-Hwan & Yen, Steven T., 2007. "The U.S. Grain Consumption Landscape: Who Eats Grain, in What Form, Where, and How Much?," Economic Research Report 55967, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersrr:55967
    DOI: 10.22004/ag.econ.55967
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    References listed on IDEAS

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    Cited by:

    1. Lin, Biing-Hwan & Guthrie, Joanne & Rahkovsky, Ilya & Lin, Chung-Tung & Lee, Jonq-Ying, 2014. "Simulating the Potential Effects of a Shelf-Tag Nutrition Information Program and Pricing on Diet Quality Associated with Ready-to-Eat Cereals," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-18, March.
    2. Mancino, Lisa & Kuchler, Fred & Leibtag, Ephraim, 2008. "Getting consumers to eat more whole-grains: The role of policy, information, and food manufacturers," Food Policy, Elsevier, vol. 33(6), pages 489-496, December.
    3. Newman, Constance, 2012. "The Food Costs of Healthier School Lunches," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(1), pages 1-17, April.
    4. Rahkovsky, Ilya & Lin, Biing-Hwan & Lin, Chung-Tung Jordan & Lee, Jonq-Ying, 2013. "Effects of the Guiding Stars Program on purchases of ready-to-eat cereals with different nutritional attributes," Food Policy, Elsevier, vol. 43(C), pages 100-107.

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