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Simulating the Potential Effects of a Shelf-Tag Nutrition Information Program and Pricing on Diet Quality Associated with Ready-to-Eat Cereals

Author

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  • Lin, Biing-Hwan
  • Guthrie, Joanne
  • Rahkovsky, Ilya
  • Lin, Chung-Tung
  • Lee, Jonq-Ying

Abstract

Previous research has shown that the Guiding Stars ProgramTM (GSP), a shelf-tag nutrition information system used in some supermarkets in the United States (US), increases consumer demand for ready-to-eat (RTE) breakfast cereals that the program considers more nutritious. Further, consumer demand for cereals is found to respond to price. Here we simulate potential changes in RTE cereal consumption predicted by estimated demand if a GSP or a 10% price manipulation were in effect nationwide in the US, and measure the impact on intakes of whole grains, added sugars, sodium, and calories. We find small effects for the GSP and somewhat larger ones for a 10% price intervention.

Suggested Citation

  • Lin, Biing-Hwan & Guthrie, Joanne & Rahkovsky, Ilya & Lin, Chung-Tung & Lee, Jonq-Ying, 2014. "Simulating the Potential Effects of a Shelf-Tag Nutrition Information Program and Pricing on Diet Quality Associated with Ready-to-Eat Cereals," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-18, March.
    • Handle: RePEc:ags:ifaamr:164595
    DOI: 10.22004/ag.econ.164595
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    References listed on IDEAS

    as
    1. Todd, Jessica E. & Lin, Biing-Hwan, 2012. "What Role Do Food and Beverage Prices Have on Diet and Health Outcomes?," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, issue 03, pages 1-11, September.
    2. Mancino, Lisa & Kuchler, Fred & Leibtag, Ephraim, 2008. "Getting consumers to eat more whole-grains: The role of policy, information, and food manufacturers," Food Policy, Elsevier, vol. 33(6), pages 489-496, December.
    3. Lin, Biing-Hwan & Yen, Steven T., 2007. "The U.S. Grain Consumption Landscape: Who Eats Grain, in What Form, Where, and How Much?," Economic Research Report 55967, United States Department of Agriculture, Economic Research Service.
    4. Andreyeva, T. & Long, M.W. & Brownell, K.D., 2010. "The impact of food prices on consumption: A systematic review of research on the price elasticity of demand for food," American Journal of Public Health, American Public Health Association, vol. 100(2), pages 216-222.
    5. French, S.A. & Story, M. & Fulkerson, J.A. & Gerlach, A.F., 2003. "Food Environment in Secondary Schools: À La Carte, Vending Machines, and Food Policies and Practices," American Journal of Public Health, American Public Health Association, vol. 93(7), pages 1161-1167.
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    Cited by:

    1. Lin, Biing-Hwan & Dong, Diansheng & Carlson, Andrea & Rahkovsky, Ilya, 2017. "Potential dietary outcomes of changing relative prices of healthy and less healthy foods: The case of ready-to-eat breakfast cereals," Food Policy, Elsevier, vol. 68(C), pages 77-88.
    2. Guan, Lijun & Zhang, Yan & Jin, Shaosheng & Zhou, Lin, 2021. "Understanding the low use rate of food nutrition information in China," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(5), April.

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