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Measuring the Potential Impact of New and Reformulated Bread and Breakfast Cereal Products on Nutrient Intakes

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  • Martinez, Stephen
  • Taylor, Christopher A
  • Hooker, Neal H

Abstract

New and reformulated products are introduced into the U.S. food system at the rate of about 20,000 products per year. Breakfast cereals and bread products are among the more dynamic food categories with respect to the availability of whole-grain products, with hundreds of new products introduced yearly. This report studies the potential impact of new breakfast cereal and bread products on nutrients consumed by adults and children.

Suggested Citation

  • Martinez, Stephen & Taylor, Christopher A & Hooker, Neal H, 2021. "Measuring the Potential Impact of New and Reformulated Bread and Breakfast Cereal Products on Nutrient Intakes," Contractor and Cooperator Reports 327348, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uerscc:327348
    DOI: 10.22004/ag.econ.327348
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    References listed on IDEAS

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    1. Rachel Griffith & Martin O'Connell & Kate Smith, 2017. "The Importance of Product Reformulation Versus Consumer Choice in Improving Diet Quality," Economica, London School of Economics and Political Science, vol. 84(333), pages 34-53, January.
    2. Restrepo, B.J., 2017. "Further decline of trans fatty acids levels among US adults between 1999-2000 and 2009-2010," American Journal of Public Health, American Public Health Association, vol. 107(1), pages 156-158.
    3. Mancino, Lisa & Kuchler, Fred & Leibtag, Ephraim, 2008. "Getting consumers to eat more whole-grains: The role of policy, information, and food manufacturers," Food Policy, Elsevier, vol. 33(6), pages 489-496, December.
    4. Wang, Emily & Rojas, Christian & Bauner, Christoph, 2015. "Evolution of nutritional quality in the US: Evidence from the ready-to-eat cereal industry," Economics Letters, Elsevier, vol. 133(C), pages 105-108.
    5. Rahkovsky, Ilya & Martinez, Steve & Kuchler, Fred, 2012. "New Food Choices Free of Trans Fats Better Align U.S. Diets With Health Recommendations," Economic Information Bulletin 291933, United States Department of Agriculture, Economic Research Service.
    6. repec:aph:ajpbhl:10.2105/ajph.2016.303524_8 is not listed on IDEAS
    7. Mancino, Lisa, 2005. "Going With the Grain: Consumers Responding to New Dietary Guidelines," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, pages 1-2, November.
    8. Martinez, Stephen W. & Levin, David, 2017. "An Assessment of Product Turnover in the U.S. Food Industry and Effects on Nutrient Content," Economic Information Bulletin 283706, United States Department of Agriculture, Economic Research Service.
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