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Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania

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  • Skreli, Engjell
  • Imami, Drini

Abstract

This paper reports the findings of a study conducted on consumer preferences for apple fruits in Tirana, Albania. Consumer preferences where analyzed using a Conjoint Choice Experiment and Latent Class Analysis. For each identified consumer class, preferences for the chosen attributes and their willingness to pay for such attributes were estimated. Marketing and policy recommendations are provided for the sector stakeholders, with particular focus on producers and policy-makers.

Suggested Citation

  • Skreli, Engjell & Imami, Drini, 2012. "Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-20, November.
    • Handle: RePEc:ags:ifaamr:138323
    DOI: 10.22004/ag.econ.138323
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    References listed on IDEAS

    as
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    Cited by:

    1. Kokthi, Elena & Canco, Irina & Topulli, Eneida, 2021. "Whose salad is organic? An attribute segmentation perspective-evidence from Albania," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 23(2), July.
    2. Badar, Hammad & Ariyawardana, Anoma & Collins, Ray, 2015. "Capturing Consumer Preferences for Value Chain Improvements in the Mango Industry of Pakistan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-18, September.
    3. Edvin Zhllima & Drini Imami & Elvina Merkaj & Irma Qinami & Erdit Nesturi, 2017. "Consumer preferences for yogurt in Albania," Economia agro-alimentare, FrancoAngeli Editore, vol. 19(2), pages 207-222.
    4. Linhai Wu & Xiaoru Gong & Shasha Qin & Xiujuan Chen & Dian Zhu & Wuyang Hu & Qingguang Li, 2017. "Consumer preferences for pork attributes related to traceability, information certification, and origin labeling: Based on China's Jiangsu Province," Agribusiness, John Wiley & Sons, Ltd., vol. 33(3), pages 424-442, June.
    5. Yu-Hui Chen & Kai-Han Qiu & Kang Ernest Liu & Chun-Yuan Chiang, 2020. "Are Consumers Willing to Pay a Premium for Pure Rice Noodles? A Study of Discrete Choice Experiments in Taiwan," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    6. Drini Imami & Engjell Skreli & Edvin Zhllima & Alban Cela & Olta Sokoli, 2015. "Consumer preferences for typical local products in Albania," Economia agro-alimentare, FrancoAngeli Editore, vol. 17(3), pages 11-29.

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