IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/53738.html
   My bibliography  Save this article

Consumer Preferences and Trade-Offs for Locally Grown and Genetically Modified Apples: A Conjoint Analysis Approach

Author

Listed:
  • Novotorova, Nadezhda K.
  • Mazzocco, Michael A.

Abstract

Using conjoint analysis methodology, this study used an online survey to measure consumers’ preferences for the apple attributes as place of production, method of production, and price. The results of the conjoint analysis indicate that consumers are willing to make trade offs between the studied attributes. Segment analysis indicates Place-oriented consumers may be willing to pay 60% to 70% premiums for locally grown apples. The high consumer preferences for locally grown products combined with environmental benefits transferred through genetic modification provide an opportunity for producers to capture and build their markets, especially within certain market segments.

Suggested Citation

  • Novotorova, Nadezhda K. & Mazzocco, Michael A., 2008. "Consumer Preferences and Trade-Offs for Locally Grown and Genetically Modified Apples: A Conjoint Analysis Approach," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 11(4), pages 1-23, November.
    • Handle: RePEc:ags:ifaamr:53738
    DOI: 10.22004/ag.econ.53738
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/53738/files/20071046R_Formatted.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.53738?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Skreli, Engjell & Imami, Drini, 2012. "Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-20, November.
    2. Yiwen Yang & PingSun Leung & Chu‐wei Tseng, 2022. "Price premium or price discount for locally produced food products? A 5W1H approach in meta‐analysis," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2261-2274, September.
    3. Garavaglia, Christian & Marcoz, Elena Maria, 2014. "Willingness to pay for P.D.O. certification: an empirical investigation," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 5(1), pages 1-12, July.
    4. Zanchini, Raffaele & Blanc, Simone & Pippinato, Liam & Poratelli, Francesca & Bruzzese, Stefano & Brun, Filippo, 2022. "Enhancing wood products through ENplus, FSC and PEFC certifications: Which attributes do consumers value the most?," Forest Policy and Economics, Elsevier, vol. 142(C).

    More about this item

    Keywords

    Consumer/Household Economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:53738. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.