IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/208498.html
   My bibliography  Save this article

Capturing Consumer Preferences for Value Chain Improvements in the Mango Industry of Pakistan

Author

Listed:
  • Badar, Hammad
  • Ariyawardana, Anoma
  • Collins, Ray

Abstract

This study seeks to capture the mango value preferences of consumers in Pakistan with a view to identifying potential improvements in value chain practices in the mango industry. Data were collected through five focus group discussions and an intercept survey of 450 consumers in four cities of Pakistan. Three consumer clusters were identified through cluster analysis. These clusters had significant differences in terms of their search, experience, safety and marketing attributes. Given the existing consumer value preferences and likely changes in consumer behavior, the study suggested that value chain actors can improve their practices so as to improve consumer value and achieve higher returns.

Suggested Citation

  • Badar, Hammad & Ariyawardana, Anoma & Collins, Ray, 2015. "Capturing Consumer Preferences for Value Chain Improvements in the Mango Industry of Pakistan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-18, September.
    • Handle: RePEc:ags:ifaamr:208498
    DOI: 10.22004/ag.econ.208498
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/208498/files/201400897.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.208498?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Wirth, Ferdinand F. & Stanton, John L. & Wiley, James B., 2011. "The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 48-62, April.
    2. Zhang, Xiaoyong & Huang, Jikun & Qiu, Huanguang & Huang, Zhurong, 2010. "A consumer segmentation study with regards to genetically modified food in urban China," Food Policy, Elsevier, vol. 35(5), pages 456-462, October.
    3. Poole, Nigel D. & Marti'nez, Laura Marti'nez-Carrasco & Gimenez, Fernando Vidal, 2007. "Quality perceptions under evolving information conditions: Implications for diet, health and consumer satisfaction," Food Policy, Elsevier, vol. 32(2), pages 175-188, April.
    4. Krishnakumar, Jyotsna & Chan-Halbrendt, Catherine, 2010. "Consumer Preferences for Imported Kona Coffee in South India: A Latent Class Analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(4), pages 1-19.
    5. Pieniak, Zuzanna & Verbeke, Wim & Olsen, Svein Ottar & Hansen, Karina Birch & Brunsø, Karen, 2010. "Health-related attitudes as a basis for segmenting European fish consumers," Food Policy, Elsevier, vol. 35(5), pages 448-455, October.
    6. Gooch, Martin, 2005. "Drivers, Benefits and Critical Success Factors of Developing Closely-Aligned Agri-Food Value Chains," Miscellaneous Publications 289866, George Morris Center.
    7. Skreli, Engjell & Imami, Drini, 2012. "Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-20, November.
    8. Abdul Ghafoor & Khalid Mustafa & Khalid Mushtaq & Abedullah, 2009. "Cointegration and Causality: An Application to Major Mango Markets in Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 14(1), pages 85-113, Jan-Jun.
    9. Gao, Zhifeng & House, Lisa & Gmitter, Fred G., Jr. & Valim, M. Filomena & Plotto, Anne & Baldwin, Elizabeth A., 2011. "Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(1), pages 1-17, February.
    10. Heidi Bjønnes Larsen, 2014. "Governance, Quality Conventions, and Product Innovation in a Value Chain: The Case of the Spanish Salted Fish Market," Growth and Change, Wiley Blackwell, vol. 45(3), pages 412-429, September.
    11. Ali Muhammed Khushk & Laurence E.D. Smith, 1996. "A Preliminary Analysis of the Marketing of Mango in Sindh Province, Pakistan," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 35(3), pages 241-255.
    12. Chamhuri, Norshamliza & Batt, Peter J., 2013. "Exploring the Factors Influencing Consumers’ Choice of Retail Store When Purchasing Fresh Meat in Malaysia," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(3), pages 1-24, September.
    13. Craig A. Bond & Dawn Thilmany & Jennifer Keeling Bond, 2008. "Understanding consumer interest in product and process-based attributes for fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 24(2), pages 231-252.
    14. Moser, Riccarda & Raffaelli, Roberta & Thilmany, Dawn D., 2011. "Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-22, May.
    15. Wirth, Ferdinand F. & Stanton, John L. & Wiley, James B., 2011. "The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-15, April.
    16. Adhikari, Rajendra Prasad & Collins, Ray & Sun, Ximing, 2012. "Segmenting Consumers to Inform Agrifood Value Chain Development in Nepal," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-22, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Michał Pietrzak & Aleksandra Chlebicka & Paweł Kraciński & Agata Malak-Rawlikowska, 2020. "Information Asymmetry as a Barrier in Upgrading the Position of Local Producers in the Global Value Chain—Evidence from the Apple Sector in Poland," Sustainability, MDPI, vol. 12(19), pages 1-21, September.
    2. Muhammad Asad ur Rehman Naseer & Muhammad Ashfaq & Sarfraz Hassan & Azhar Abbas & Amar Razzaq & Mubashir Mehdi & Anoma Ariyawardana & Mumtaz Anwar, 2019. "Critical Issues at the Upstream Level in Sustainable Supply Chain Management of Agri-Food Industries: Evidence from Pakistan’s Citrus Industry," Sustainability, MDPI, vol. 11(5), pages 1-19, March.
    3. Bradley Ridoutt & Jessica R. Bogard & Kanar Dizyee & Lilly Lim-Camacho & Shalander Kumar, 2019. "Value Chains and Diet Quality: A Review of Impact Pathways and Intervention Strategies," Agriculture, MDPI, vol. 9(9), pages 1-18, August.
    4. Giuseppina Migliore & Vittorio Farina & Salvatore Tinervia & Giovanni Matranga & Giorgio Schifani, 2017. "Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 5(1), pages 1-12, December.
    5. Hossain, Afjal & Badiuzzaman,, 2021. "Hedonic prices for the fruit market in Bangladesh: Lessons from guava and hog plum purchase decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hammad Badar & Azhar Abbas & Khalid Mushtaq & Thomas Dogot & Philippe Lebailly & Yenny Katherine Parra-Acosta & Hossein Azadi & David López-Carr, 2023. "Unravelling Consumer Preferences and Segments: Implications for Pakistan’s Mandarin Industry Development through Market Relocation," Land, MDPI, vol. 12(5), pages 1-18, April.
    2. Ying, Jiahui & Shonkwiler, Vanessa P. & Campbell, Benjamin L., 2018. "Willingness to Pay or Not to Pay: Valuing Foods Some Respondents Find Distasteful," 2018 Annual Meeting, August 5-7, Washington, D.C. 274065, Agricultural and Applied Economics Association.
    3. Eija Pouta & Eero Liski & Annika Tienhaara & Kauko Koikkalainen & Antti Miettinen, 2021. "Ecosystem-Based Food Production: Consumers′ Preferred Practices and Willingness to Buy and Pay," Sustainability, MDPI, vol. 13(8), pages 1-15, April.
    4. Vukasovič, Tina, 2015. "Attitudes towards organic fruits and vegetables," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 16(1), pages 1-15.
    5. Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, 2016. "Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(3), pages 405-415, December.
    6. Adhikari, Rajendra Prasad & Collins, Ray & Sun, Ximing, 2012. "Segmenting Consumers to Inform Agrifood Value Chain Development in Nepal," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-22, November.
    7. Kliem, Lea & Sagebiel, Julian, 2023. "Consumers' preferences for commons-based and open-source produce: A discrete choice experiment with directional information manipulations," Food Policy, Elsevier, vol. 119(C).
    8. Chad M. Baum & Robert Weigelt, 2019. "How Where I Shop Influences What I Buy: The Importance of the Retail Format in Sustainable Tomato Consumption," Economic Complexity and Evolution, in: Andreas Chai & Chad M. Baum (ed.), Demand, Complexity, and Long-Run Economic Evolution, pages 141-169, Springer.
    9. Teresa Madureira & Fernando Nunes & José Veiga & Pablo Saralegui-Diez, 2021. "Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave," Agriculture, MDPI, vol. 11(11), pages 1-18, November.
    10. Skreli, Engjell & Imami, Drini, 2012. "Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-20, November.
    11. McCaffrey Sara Jane & Kurland Nancy, 2014. "Who defines “local”? Resistance to harmonizing standards in ethical markets," Business and Politics, De Gruyter, vol. 16(1), pages 191-219, April.
    12. Claudia Gabriela Baicu & Olimpia State, & Daniel Adrian Gardan & Iuliana Petronela Gardan & Iulia Ruxandra Ticau, 2022. "Financial and Competitive Implications of the European Green Deal – Perceptions of Retail Managers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(61), pages 683-683, August.
    13. Lijun Angelia Chen & Bruno Varella Miranda & Joe L. Parcell & Chao Chen, 2019. "The foundations of institutional-based trust in farmers’ markets," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(3), pages 395-410, September.
    14. Dimech, Marco & Caputo, Vincenzina & Canavari, Maurizio, 2011. "Attitudes of Maltese Consumers Towards Quality in Fruit and Vegetables in Relation to Their Food-Related Lifestyles," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-16, November.
    15. Moser, Riccarda & Raffaelli, Roberta & Thilmany, Dawn D., 2011. "Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-22, May.
    16. John Stanton & Ferdinand F Wirth & Yingdao Dao, 2018. "An Analysis of Consumers’ Preferences between Locally Grown/Processed Food and Organic Food," Current Investigations in Agriculture and Current Research, Lupine Publishers, LLC, vol. 4(1), pages 480-490, August.
    17. Marco A. Palma & Alba J. Collart & Christopher J. Chammoun, 2015. "Information Asymmetry in Consumer Perceptions of Quality-Differentiated Food Products," Journal of Consumer Affairs, Wiley Blackwell, vol. 49(3), pages 596-612, November.
    18. Roosen, Jutta & Kottl, Barbara & Hasselbach, Johanna, 2012. "Can local be the new organic? Food choice motives and willingness to pay," 2012 AAEA/EAAE Food Environment Symposium 123512, Agricultural and Applied Economics Association.
    19. Campbell, Benjamin L. & Mhlanga, Saneliso & Lesschaeve, Isabelle, 2013. "Consumer Preferences for Peach Attributes: Market Segmentation Analysis and Implications for New Marketing Strategies," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 42(3), pages 1-24, December.
    20. Kåre Skallerud & John Armbrecht & Ho Huy Tuu, 2021. "Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness," Sustainability, MDPI, vol. 13(2), pages 1-15, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:208498. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.