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Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market

Author

Listed:
  • Vincent Hoang

    (Queensland University of Technology)

  • Takao Iida

    (Sapporo University)

  • Shigeru Matsumoto

    (Aoyama Gakuin University)

  • Natsuki Watanabe

    (The University of Tokyo)

  • Clevo Wilson

    (Queensland University of Technology)

Abstract

Although hundreds of thousands of organic products are traded on a daily basis, it is less known how imported organic products are evaluated by consumers in an importing country. The paper analyzes Japanese wine point of sale (POS) data to examine whether consumers differentiate between local and imported organic products. The results of our hedonic analyses show that the premium for imported organic red (white) wines is about 42.996 % (8.872 %) while that for domestic red (white) organic wines is about 6.440 % (1.214 %), implying that Japanese consumers pay higher premiums for imported organic agricultural products than for those produced in Japan.

Suggested Citation

  • Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, 2016. "Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(3), pages 405-415, December.
    • Handle: RePEc:spr:eurasi:v:6:y:2016:i:3:d:10.1007_s40821-016-0047-3
    DOI: 10.1007/s40821-016-0047-3
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    3. András István Kun & Marietta Kiss, 2021. "On the Mechanics of the Organic Label Effect: How Does Organic Labeling Change Consumer Evaluation of Food Products?," Sustainability, MDPI, vol. 13(3), pages 1-25, January.

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