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Determinants of direct-to-consumer sales on French farms

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  • Capt, Danièle
  • Wavresky, Pierre

Abstract

This article aims to identify the influences of a variety of factors on the practice of agricultural direct-to-consumer sales activities. Using data from the 2007 Farm Structure Survey, representative of the all the farms in France, it shows that the propensity to sell directly to consumers is significantly influenced by several factors both internal to the agricultural sector (farms’ economic size and farm type, product quality, agrotourism and contract work activities, and the work team characteristics of family and hired labour, gender, educational level, farm-head age) and external to it (market characteristics, including local markets). It makes an original contribution to the literature on the subject, highlighting that beyond the traits they have in common, farms in direct-to-consumer sales present differentiated characteristics depending on the type of product they produce.

Suggested Citation

  • Capt, Danièle & Wavresky, Pierre, 2014. "Determinants of direct-to-consumer sales on French farms," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 95(3).
    • Handle: RePEc:ags:frraes:208865
    DOI: 10.22004/ag.econ.208865
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    Cited by:

    1. repec:ags:ijag24:344532 is not listed on IDEAS
    2. Magali Aubert & Geoffroy Enjolras, 2016. "Which stability for marketing channels ? The case of short food supply chains in French agriculture," Post-Print hal-01404562, HAL.
    3. Yuna Chiffoleau & Sarah Millet-Amrani & Arielle Canard, 2016. "From Short Food Supply Chains to Sustainable Agriculture in Urban Food Systems: Food Democracy as a Vector of Transition," Agriculture, MDPI, vol. 6(4), pages 1-18, October.
    4. Kokoszka, Catherine & Pink, Margaret, 2018. "Institutional Conditions for Direct Food Sales in Poland," Village and Agriculture (Wieś i Rolnictwo), Polish Academy of Sciences (IRWiR PAN), Institute of Rural and Agricultural Development, vol. 180(3), September.
    5. Magali Aubert, 2015. "The determinants of selling through a short food supply chains: an application to the French case," Post-Print hal-01296422, HAL.
    6. Camille Luis & Magali Aubert, 2023. "Evaluating the impact of direct sales on farms’ sustainability: a comparison of metropolitan and overseas France," Review of Agricultural, Food and Environmental Studies, Springer, vol. 104(3), pages 243-271, December.
    7. Bošková, Iveta & Ratinger, Tomáš & Kličková, Kristýna, 2016. "The food industry structure under the effect of increasing number of regional products and small processing entities in the Czech Republic," 149th Seminar, October 27-28, 2016, Rennes, France 244898, European Association of Agricultural Economists.
    8. Geoffroy Enjolras & Magali Aubert, 2018. "Short food supply chains and the issue of sustainability: a case study of French fruit producers," Post-Print hal-01986357, HAL.
    9. Agnès BELLEC-GAUCHE & Yuna CHIFFOLEAU, 2015. "Construction des stratégies et des performances dans les circuits courts alimentaires : entre encastrement relationnel et gestionnaire," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 96(4), pages 653-676.
    10. BELLEC-GAUCHE, Agnes & CHIFFOLEAU, Yuna, 2015. "Construction des stratégies et des performances dans les circuits courts alimentaires : entre encastrement relationnel et gestionnaire," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 96(4), November.

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