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Institutional Conditions for Direct Food Sales in Poland

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  • Kokoszka, Catherine
  • Pink, Margaret

Abstract

Legal changes introduced in Poland in 2016–2017 enabled farmers to legally sell their own food products directly, both unprocessed and processed. Short food distribution chains are present and popular in many European Union countries and contribute to the creation of national food brands. They also play a certain role in implementing the assumptions of sustainable development, generating income for farmers, consumers for high-quality goods, bringing people closer together, which leads to strengthening social capital, engaging public institutions in the process of promoting locality, supporting communication between urban and rural areas, and within the environmental element, as indicated by European research, popularizing organic farming and reducing the carbon footprint. The research objectives of the article are: defining the phenomenon of direct selling in the context of the concept of sustainable development, diagnosing the environment of the phenomenon of direct selling in Poland and indicating the best practices in the field of direct selling. The diagnosis of conditions was formulated using the SWOT/TOWS tool. Strengths, weaknesses, opportunities and threats were identified based on the results of the focus group interview. As a result, examples of activities supporting direct sales as part of a competitive strategy were proposed. Obstacles to the development of direct sales on the supply side are related to, among others, the limited number of farmers interested in this activity/activity, the low level of social capital, which makes contacts with consumers and cooperation of farmers themselves difficult; on the demand side, and above all, to the price sensitivity of consumers and shopping habits. The remaining objectives were achieved through the analysis of literature and cases of the global market.

Suggested Citation

  • Kokoszka, Catherine & Pink, Margaret, 2018. "Institutional Conditions for Direct Food Sales in Poland," Village and Agriculture (Wieś i Rolnictwo), Polish Academy of Sciences (IRWiR PAN), Institute of Rural and Agricultural Development, vol. 180(3), September.
    • Handle: RePEc:ags:polvaa:344532
    DOI: 10.22004/ag.econ.344532
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    References listed on IDEAS

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    1. Capt, Danièle & Wavresky, Pierre, 2014. "Determinants of direct-to-consumer sales on French farms," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 95(03), pages 351-377, September.
    2. Capt, Danièle & Wavresky, Pierre, 2014. "Determinants of direct-to-consumer sales on French farms," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 95(3).
    3. Danièle Capt & Pierre Wavresky, 2014. "Determinants of direct-to-consumer sales on French farms," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 95(3), pages 351-377.
    4. Kawecka, Agnieszka & Gębarowski, Marcin, 2015. "Short Food Supply Chains – Benefits For Consumers And Food Producers," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 37(3).
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