A Multivariate Polya Model of Brand Choice and Purchase Incidence
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DOI: 10.1287/mksc.5.3.219
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Cited by:
- Juin-Kuan Chong & Teck-Hua Ho & Christopher S. Tang, 2001. "A Modeling Framework for Category Assortment Planning," Manufacturing & Service Operations Management, INFORMS, vol. 3(3), pages 191-210, January.
- Bruno J.D. Jacobs & Bas Donkers & Dennis Fok, 2016.
"Model-Based Purchase Predictions for Large Assortments,"
Marketing Science, INFORMS, vol. 35(3), pages 389-404, May.
- Jacobs, B.J.D. & Donkers, A.C.D. & Fok, D., 2016. "Model-based Purchase Predictions for Large Assortments," ERIM Report Series Research in Management ERS-2014-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Wu, Couchen & Chen, Hsiu-Li, 2000. "Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior," European Journal of Operational Research, Elsevier, vol. 127(1), pages 109-119, November.
- Alfred Taudes & Martin Natter & Olivier Reimann, 2017. "Udo Wagner zum 65. Geburtstag," Schmalenbach Journal of Business Research, Springer, vol. 69(4), pages 477-482, November.
- Park, Changwon & Senauer, Benjamin, 1996. "Estimation Of Household Brand-Size Choice Models For Spaghetti Products With Scanner Data," Working Papers 14336, University of Minnesota, The Food Industry Center.
- Trinh, Giang & Lam, Desmond, 2016. "Understanding the attendance at cultural venues and events with stochastic preference models," Journal of Business Research, Elsevier, vol. 69(9), pages 3538-3544.
- Park, Chang Hee & Park, Young-Hoon & Schweidel, David A., 2014. "A multi-category customer base analysis," International Journal of Research in Marketing, Elsevier, vol. 31(3), pages 266-279.
- Ehrenberg, Andrew S. C. & Uncles, Mark D. & Goodhardt, Gerald J., 2004. "Understanding brand performance measures: using Dirichlet benchmarks," Journal of Business Research, Elsevier, vol. 57(12), pages 1307-1325, December.
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Keywords
stochastic models of consumer behavior; zero-order brand choice model; poisson purchase incidence model; discrimination;All these keywords.
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