Discrete Attribute Models of Brand Switching
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DOI: 10.1287/mksc.5.4.350
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Cited by:
- Nicole Koschate-Fischer & Wayne D. Hoyer & Nicola E. Stokburger-Sauer & Jan Engling, 2018. "Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 516-536, May.
- repec:cup:judgdm:v:16:y:2021:i:6:p:1324-1369 is not listed on IDEAS
- Sudeep Bhatia & Graham Loomes & Daniel Read, 2021. "Establishing the laws of preferential choice behavior," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 16(6), pages 1324-1369, November.
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Keywords
brand switching; choice models; attribute importance;All these keywords.
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