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Discrete Attribute Models of Brand Switching

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  • J. Wesley Hutchinson

    (University of Florida)

Abstract

A formal analysis is presented for three general classes of discrete attribute models of brand switching. The analysis focuses on the role of feature importance in specifying transition probabilities. A number of formal properties based on ordinal relations between transition probabilities are defined and each class of models is shown to satisfy a unique subset of the properties. The analytic results reveal important relations between the functional forms of model equations and the managerially-oriented interpretations that are given to the variables in those equations.

Suggested Citation

  • J. Wesley Hutchinson, 1986. "Discrete Attribute Models of Brand Switching," Marketing Science, INFORMS, vol. 5(4), pages 350-371.
    • Handle: RePEc:inm:ormksc:v:5:y:1986:i:4:p:350-371
    DOI: 10.1287/mksc.5.4.350
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    Cited by:

    1. repec:cup:judgdm:v:16:y:2021:i:6:p:1324-1369 is not listed on IDEAS
    2. Sudeep Bhatia & Graham Loomes & Daniel Read, 2021. "Establishing the laws of preferential choice behavior," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 16(6), pages 1324-1369, November.
    3. Nicole Koschate-Fischer & Wayne D. Hoyer & Nicola E. Stokburger-Sauer & Jan Engling, 2018. "Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 516-536, May.

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