Generalizing the Rasch Model for Consumer Rating Scales
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DOI: 10.1287/mksc.4.1.62
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Cited by:
- Gordon Bechtel & Chezy Ofir, 1988. "Aggregate item response analysis," Psychometrika, Springer;The Psychometric Society, vol. 53(1), pages 93-107, March.
- de Jong, M.G., 2006. "Response bias in international marketing research," Other publications TiSEM 5d4031be-97b5-4db3-962b-2, Tilburg University, School of Economics and Management.
- Maud Dampérat & Ping Lei & Florence Jeannot, 2019. "IRT Approach for rating scales: applications for normal and non-normal distributions," Post-Print hal-04325043, HAL.
- Salzberger, Thomas & Koller, Monika, 2013. "Towards a new paradigm of measurement in marketing," Journal of Business Research, Elsevier, vol. 66(9), pages 1307-1317.
- Ling Peng & Geng Cui & Yuho Chung & Chunyu Li, 2019. "A multi-facet item response theory approach to improve customer satisfaction using online product ratings," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 960-976, September.
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Keywords
latent distribution; item location; category boundary; logistic coefficient;All these keywords.
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