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Reply—Reflections on the Cost of Simplifying Preference Models

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  • Michael R. Hagerty

    (GTE Laboratories)

Abstract

Author's reply to comments by Johnson (Johnson, R. M. 1986. Commentary. 322.) and Greenberg (Greenberg, M. G. 1986. Commentary. 320–321.) about this paper (Hagerty, M. R. 1986. The cost of simplifying preference models. 298–319.).

Suggested Citation

  • Michael R. Hagerty, 1986. "Reply—Reflections on the Cost of Simplifying Preference Models," Marketing Science, INFORMS, vol. 5(4), pages 323-324.
    • Handle: RePEc:inm:ormksc:v:5:y:1986:i:4:p:323-324
    DOI: 10.1287/mksc.5.4.323
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    Cited by:

    1. Verma, Rohit & Pullman, Madeleine E., 1998. "An analysis of the supplier selection process," Omega, Elsevier, vol. 26(6), pages 739-750, December.
    2. Jan Engelke & Hermann Simon, 2007. "Decision Support Systeme im Marketing," Schmalenbach Journal of Business Research, Springer, vol. 59(1), pages 120-142, February.
    3. Chakraborty, Goutam & Ball, Dwayne & Gaeth, Gary J. & Jun, Sunkyu, 2002. "The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation," Journal of Business Research, Elsevier, vol. 55(3), pages 237-249, March.
    4. Baidu-Forson, Jojo & Ntare, Bonny R. & Waliyar, Farid, 1997. "Utilizing conjoint analysis to design modern crop varieties: Empirical example for groundnut in Niger," Agricultural Economics, Blackwell, vol. 16(3), pages 219-226, August.
    5. Park, Chan Su, 2004. "The robustness of hierarchical Bayes conjoint analysis under alternative measurement scales," Journal of Business Research, Elsevier, vol. 57(10), pages 1092-1097, October.

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