Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data
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Keywords
e-commerce; Big Data analytics; functional value; emotional value; customers¡¯ responses;All these keywords.
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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