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Investigating the Impact of Communication Satisfaction on Organizational Commitment: A Practical Approach to Increase Employees¡¯ Loyalty

Author

Listed:
  • Ghalia Ammari
  • Barween Al Kurdi
  • Muhammad Alshurideh
  • Bader Obeidat
  • Al-Hareth Abu Hussien
  • Ala¡¯aldin Alrowwad

Abstract

Recently, employees are seen as important assets of organizations in which the majority of them cannot deal with employees properly or even underestimate their importance. One of the essential issues is increasing employees¡¯ organizational commitment, which in turn minimizes customers¡¯ switching behaviour and the way organizations usually communicate appropriately their internal market strategy. In order to have a better vision about such issue, this study is planned to investigate the impact of communicational satisfaction on organizational commitment. A variety of communicational satisfaction dimensions are taken into analysis; such dimensions include: communication climate, relationship to superiors, organizational integration, media quality, horizontal and informal communication, organizational perspective, relationship with subordinates and the personal feedback. In addition, three factors of organizational commitment were taken into considerations that are affective commitment, continuance commitment and normative commitment. The study followes the qualitative approach in collecting data from employees of Yahoo- Maktoob office in Amman/Jordan. Eight sub-hypotheses are developed and tested accordingly to conclude with the fact that communicational satisfaction has a significant and direct impact on organizational commitment.

Suggested Citation

  • Ghalia Ammari & Barween Al Kurdi & Muhammad Alshurideh & Bader Obeidat & Al-Hareth Abu Hussien & Ala¡¯aldin Alrowwad, 2017. "Investigating the Impact of Communication Satisfaction on Organizational Commitment: A Practical Approach to Increase Employees¡¯ Loyalty," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(2), pages 113-133, April.
    • Handle: RePEc:ibn:ijmsjn:v:9:y:2017:i:2:p:113-133
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    1. repec:jso:coejss:v:8:y:2019:i:2:p:292.305 is not listed on IDEAS
    2. Owusu Victor Kwarteng & Gregar Ales & Ntsiful Alex, 2021. "Organizational diversity and competency-based performance: The mediating role of employee commitment and job satisfaction," Management & Marketing, Sciendo, vol. 16(4), pages 352-369, December.
    3. Abdel-Hakim O. Akhoershaideh & Wa’ed Alshoubaki, 2019. "Public Budgeting in Jordan: Governance Structure and Budget Preparation Process," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(2), pages 270-278, April.
    4. Najwa Asha’al & Bader Obeidat & Hazar Alhmoud, 2019. "A Theoretical Study on the Impact of Strategic Orientation on Organizational Performance: Examining the Mediating Role of Learning Culture in Jordanian Telecommunication Companies," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(1), pages 24-40, January.
    5. Tagreed Kattoua & Prof. Dr. Musa Al-Lozi & Ra’ed Masa’deh, 2018. "The Effect of Strategic Management of Regulatory Factors on Administrative Decision: An Analytical Study on Jordanian Phosphate Company," Journal of Social Sciences (COES&RJ-JSS), , vol. 7(4), pages 303-335, October.
    6. repec:jso:coejss:v:8:y:2019:i:1:p:24.40 is not listed on IDEAS
    7. Dr. Faleh Salamah Al-Louzi & Dr. Ala'aldin Alrowwad & Dr. Ra’ed Masa’deh, 2018. "The Practicing Degree of Organizational Justice by the Administrative Leaders at the Jordanian Ministry of Education and its Relationship with the Subordinates’ Performance and Trust in their Leaders," Journal of Social Sciences (COES&RJ-JSS), , vol. 7(4), pages 277-302, October.
    8. Shawabkeh, Yazan Taher & AL-Lozi, Musa & Masa'deh, Ra'ed, 2019. "Der Einfluss von organisatorischer Gerechtigkeit auf das berufliche Engagement in den jordanischen Ministerien [The Influence of Organizational Justice on Job Commitment in the Jordanian Ministries," MPRA Paper 93582, University Library of Munich, Germany.
    9. repec:jso:coejss:v:8:y:2019:i:2:p:169.188 is not listed on IDEAS
    10. repec:jso:coejss:v:8:y:2019:i:2:p:230.269 is not listed on IDEAS
    11. Ayat Mazin Almahmoud, 2019. "The Impact of Social Media Characteristics and Customer Attitude on EWOM: An Empirical Study in Jordanian Banking Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(2), pages 169-188, April.
    12. Dr. Faleh Salamah Al-Louzi, 2018. "Organizational Justice and its Relationship with the Subordinates’ Performance and Trust in their Leaders: A Theoretical Study," Journal of Business & Management (COES&RJ-JBM), , vol. 6(3), pages 112-139, July.
    13. repec:jso:coejss:v:8:y:2019:i:2:p:270.278 is not listed on IDEAS
    14. Dmaithan Almajali & Prof. Dr. Musa Al-Lozi, 2019. "Reviewing the Literature of The Associations among Knowledge Management, Knowledge Management Infrastructure, and Job Satisfaction," Journal of Business & Management (COES&RJ-JBM), , vol. 7(1), pages 1-15, January.
    15. Rana Khaled Abu Khalaf & Hazar Y.Hmoud & Bader Obeidat, 2019. "Reviewing the Mediating Role of Job Satisfaction on the Effect of Employee Engagement on Organizational Performance," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(1), pages 7-23, January.
    16. Yazan Taher Shawabkeh & Musa Al-Lozi & Ra’ed Masa’deh, 2019. "The Influence of Organizational Justice on Job Commitment in the Jordanian Ministries," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(2), pages 230-269, April.
    17. Almahmoud, Ayat Mazin, 2019. "The Impact of Social Media Characteristics and Customer Attitude on EWOM: An Empirical Study in Jordanian Banking Sector," MPRA Paper 93252, University Library of Munich, Germany.
    18. Rand Al-Dmour & Farah Hammdan & Hani Al-Dmour & Ala'aldin Alrowwad & Sufian Khwaldeh, 2017. "The Effect of Lifestyle on Online Purchasing Decision for Electronic Services: The Jordanian Flying E-Tickets Case," Asian Social Science, Canadian Center of Science and Education, vol. 13(11), pages 157-157, November.
    19. repec:jso:coejss:v:8:y:2019:i:1:p:7.23 is not listed on IDEAS
    20. Tagreed Kattoua & Prof. Dr. Musa Al-Lozi, 2019. "Reviewing The Literature of The Strategic Management of Regulatory Factors on Administrative Decision," Journal of Business & Management (COES&RJ-JBM), , vol. 7(1), pages 16-33, January.

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    More about this item

    Keywords

    communication satisfaction; employees¡¯ loyalty; Jordan; organizational commitment;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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