Mobile Marketing: The Influence of Trust and Privacy Concerns on Consumers¡¯ Purchase Intention
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References listed on IDEAS
- Murat Selim Selvi, 2014. "Mobile Marketing Applications of Travel Agencies," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 3(4), pages 66-84, October.
- Oecd, 2013. "Electronic and Mobile Commerce," OECD Digital Economy Papers 228, OECD Publishing.
- Mohammad Nabil Almunawar & Muhammad Anshari & Heru Susanto & Chin Kang Chen, 2015. "Revealing Customer Behavior on Smartphones," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 6(2), pages 33-49, April.
- Teo, Thompson S.H. & Liu, Jing, 2007. "Consumer trust in e-commerce in the United States, Singapore and China," Omega, Elsevier, vol. 35(1), pages 22-38, February.
- Shankar, Venkatesh & Balasubramanian, Sridhar, 2009. "Mobile Marketing: A Synthesis and Prognosis," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 118-129.
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- Robert Stefko & Radovan Bacik & Richard Fedorko & Maria Olearova, 2022. "Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 181-223, March.
- Khald S. Alatawy, 2022. "Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 14(2), pages 121-121, December.
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More about this item
Keywords
mobile marketing; promotion; customer trust; consumer privacy concerns; consumers; mobile electronic marketing;All these keywords.
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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